BA Euroflyer, the Gatwick-based short-haul subsidiary of British Airways, has said that it has expanded the options available for customers to purchase in Euro Traveller (economy) and launched new seasonal menus in Club Europe (business class).
The airline, in association with its retail partner Tourvest, has expanded its onboard offering by introducing new purchase options during the flight. Customers were previously only able to pre-order fresh food, or purchase snacks during their journey. The new introductions for customers include fresh Tom Kerridge Chicken Coronation sandwiches and Sweet & Spicy Falafel wraps, which can be bought on board without pre-ordering. Customers can also purches Jimmy’s Iced Coffee or Punchy soft drinks.
Tom Stoddart, Chief Executive Officer of BA Euroflyer and Cityflyer, said: ‘We know that some customers want to order items in the moment, so we are delighted to give Euro Traveller customers the option to not only to pre-purchase, but to also order fresh food during the flight. For those travelling in Club Europe, we have a number of delicious complimentary dishes and drinks for them to select from. We want to set ourselves apart from other carriers at Gatwick. We are the only airline to offer a business class product on every flight and a loyalty programme, coupled with our competitive fares, we have something to suit all holidaymakers.’
Customers travelling in Club Europe will have complimentary drinks and a full meal service as part of their ticket. Seasonal dishes on the airline’s lunch or dinner menu this month include lemon pepper roasted chicken salad, wild mushroom risotto or a chickpea and curried coconut salad. Customers travelling in the morning can have a traditional English breakfast, cheese omelette or a charcuterie board. The airline also offers afternoon tea, a range of finger sandwiches and sweet treats.
Meanwhile, customers travelling on British Airways’ short-haul flights from Heathrow will also soon be able to purchase fresh produce during their flight, in addition to the current retail and pre-purchase fresh food option that is available. The airline will introduce this across the short-haul network on flights over three hours from the end of April, with other selected routes to follow in the coming months.
BA Euroflyer has recently added Egyptian holiday hotspot, Sharm El Sheikh, to its network. The service will operate three times per week from November 3 throughout the winter season, with a fourth service on Saturdays until December 15, 2023. The inaugural flight to Sharm El Sheikh will be British Airways’ first Avios-Only flight, with 100 per cent of seats available to Executive Club Members. The airline is also set to add a brand new service to Montpellier in France from May 27 operating three times weekly.