In a strategic move to enhance its customer offerings, easyJet, the UK-based European regional airline, has forged a new partnership with Musement, a global Tours & Activities business.
This collaboration aims to provide easyJet customers with access to a diverse array of excursions, activities, and attractions across hundreds of destinations in Europe and beyond, complementing the airline’s existing cost-effective flight options.
As part of this collaboration, Musement has introduced a Tours & Activities digital platform integrated with the easyJet website. This platform enables customers to book a wide range of local experiences in all easyJet destinations. Whether exploring the Vatican’s museums, marveling at Egypt’s Pyramids, embarking on a catamaran cruise in Santorini, or indulging in the thermal baths of a Polish mountain village, travellers can choose from an extensive selection of experiences on activities.easyjet.com or through the easyJet app.
This partnership follows the successful integration of Musement with easyJet holidays in 2022, allowing package holiday customers to select from thousands of excursions. Now, all easyJet customers, whether booking flights or package holidays, can access the feature.
Russell Braterman, Proposition & Innovation Director at easyJet, said: ‘We are always looking for ways to make great value travel even easier for our customers with our unrivalled short-haul European network offering over 1000 routes across 35 countries, and by partnering with Musement our customers are able to explore all the best local experiences these fantastic destinations have to offer.’
Nishank Gopalkrishnan, Chief Commercial Officer at Musement, said: ‘Our collaboration with easyJet holidays has been excellent and I am now delighted we will expand this partnership to support the wider easyJet organisation and offer our incredible portfolio of excursions, activities and attraction tickets to all easyJet customers. This partnership cements Musement’s position as the travel industry’s preferred partner for tours and activities.’
The collaboration introduces paperless ticketing for most experiences, allowing customers to conveniently scan QR codes at the beginning of an activity or venue entrance. Push notifications serve as reminders for location and timing, enhancing the overall customer experience.