British government urged to develop music tourism strategy

A cross-party group of influential peers has called on the British government to develop a new strategy for music-based tourism to support the UK economy.

The call was made during a House of Lords debate on the impact of music on tourism. According to the debate sponsor, Liberal Democrat Lord Storey, music festivals have been attracting unprecedented numbers of overseas visitors that have been pouring money into local economies.

The world’s ‘evident love’ of the UK’s musical heritage should now be used to support music tourism, he said, adding, ‘I have seen first-hand the positive impact music can make on local tourist economies. But, we must also consider the impact music can have on the country as a whole.’

A 2011 report estimated music tourists spend £1.4 billion and sustain over 20,000 jobs.

‘Great Britain simply has too much potential for musical tourism for the Government to stand idly by. I strongly urge the Government to consider how best to implement a well defined music strategy,’ Lord Storey said.

He also suggested that to attract more overseas music tourists, government should engage with existing tourist bodies and authorities across Britain and help them market themselves as music tourist destinations.

Baroness Liddell of Coatdyke, who is also a non-executive director of the national tourism agency, VisitBritain, supported storey’s view.

‘We are not doing as well as we could for music tourism,’ Liddel said. ‘We need to have more resource behind promoting our music tourism.’ She added that it was important to develop the overseas music visitor as they accounted for nearly 20 percent of music tourism spend. Glasgow’s indie venue, King Tut’s Wah Wah Hut, and events and festivals like T in the Park are already well known.

‘We have the talent, the determination and the worldwide focus. Let us make this a key pillar of our tourism strategy into the future,’ Liddel said.

Presently, UK Music is researching a major report on music tourism, which will provide information on the economic impact of music tourists and information on spending. Liberal Democratic peer, Lord Clement-Jones, said that he expected the report to prompt Government to partner with VisitBritain, the music industry, the tourism and hospitality industries and others to identify the real ‘levers and barriers’ to developing music tourism in the country.

European Festivals are the way to go for Summer 2012

Along with Glastonbury and Oxygen, The Big Chill Festival today announced that it will not be running this summer and has now been added to the list of festivals which have been cancelled, to make way for the London Olympic Games.

If your a die-hard festival goer and are at a loss with what to do with yourself this summer, or perhaps you are just keen to escape the Olympic hype, then a festival on the continent could prove to be the ideal solution.

Europe has many fabulous options to offer, which incorporate guaranteed glorious sunshine with the most fresh and exciting beats. Swap your wellies for your bikini, your anorak for your sunnies and enjoy some of your favourite bands whilst catching some rays.

If your a bass fan, Outlook Festival in Croatia ticks all the boxes. Hosted in previously war torn but stunningly beautiful Croatia, Outlook is Europe’s Biggest Bass Music & Soundsystem Culture Festival, which happens every summer in the North of the country.

The weather is amazing ,it’s close to the shore- perfect for those late night dips, but more importantly the music is always fantastic, favouring underground acts over mainstream ticket-selling ones. Last years acts such as Benga,Trojan Sound System and The Bug went down a storm and the 2012 line-up which is due to be released on Sunday, surely will not disappoint.

If an indie vibe is more your thing, Benicassim Festival definitely is the one for you. Held in Spain, it’s a four day festival taking place on the East coast of Spain, between Valencia and Barcelona. The sunny festival has seen the likes of indie giants Arctic Monkeys, Arcade Fire and The Strokes perform, as well as some home-grown Spanish talent. So far the Stone Roses, Florence and the Machine and The Vaccines have been confirmed to play at the 2012 festival, but many more acts are still to be announced.

A less publicised but truly incredible festival is Open’er in Poland. This is the biggest Polish outdoor music festival which just keeps growing in size. A range of successful and eclectic acts have played at Open’er including Pulp, The Strokes, Foals, The Wombats, MIA, Coldplay, Simian Mobile Disco. This year French electro duo Justice are set to headline, along with The XX and zany Icelandic Bjork. The biggest seller for this fest is the price, with a four-day camping ticket priced just £90.

So this year, why not enjoy your summer retreat and your festival experience at the same time. A festival in guaranteed sun, is sure to be your best trip yet!

More information including prices for tickets and accommodation can be found at these websites;

Article by Lauren Probert

Top 10 summer music festivals in Europe

Dedicated to lovers of jazz, rock and rollers, or heavy metal fanatics, is pleased to present its Top 10 Summer Music Festivals in Europe for 2011:

1) Rock Werchter: Belgium’s Big Band Jam (June 30 to July 3)

Rock Werchter is one of the big five European music festivals, bringing together a host of the hottest acts for four days in the Belgian countryside. The event is held in the village of Werchter, which is an easy commute by train from Brussels. For great rates starting from just EUR 31 per night, click on our Brussels hotel promotion page.

2) Montreux Jazz Festival: Rhymes of Rock ‘n’ Fusion (July 1-16)

Back in 1967 when Claude Nobs chose this delightful town on the shores of Lake Geneva, the festival he inaugurated was only a three-day event and was almost purely dedicated to jazz. This year, good hotel deals are available on our Montreux hotel promotion page with rates from EUR 88 per night.

3) Oxegen Festival: A Blast of Fresh Eire (July 8-10)

If you want to attend one of this year’s greatest outdoor concerts, then look no further than Oxegen, Ireland’s biggest music festival featuring rock, pop, electro, hip hop, indie. The host town of Naas is less than an hour away from Dublin, so look over our Dublin hotel promotion page for low rates from only EUR 35 per night.

4) Rock’n Coke 2011 Fizzing Pop in Istanbul (July 16-17)

Summer time in Europe means festival time and this is no different in Turkey’s capital Istanbul, which hosts the Rock’n Coke Festival 2011. The event is held at Hezarfen Airfield outside the city, with featuring excellent rates on our Istanbul hotel promotion page starting from EUR 27 per night.

5) Sziget Puts Budapest in Party Fest Zone (August 8-15)

The Sziget Festival has a multi-cultural theme, which has been built upon to such an extent that half of the fest’s visitors come from outside Hungary, and it received a top-ten rating at the European Festival Awards. Scroll through our Budapest hotel promotion page for deals from only EUR 12 per night.

6) Oslo Jazz Festival Silver Anniversary Swing (August 15-20).

To celebrate its silver anniversary, the Oslo Jazz Festival has invited a very pleasant group of friends – not too crazy, not too conservative – to perform from August 15-20 at a variety of venues throughout the city. Rates on’s Oslo hotel promotion page start from EUR 75 per night.

7) Pukkelpop Festival Oozes Entertainment in Belgium by (August 18-20).

One European festival causes quite a stir with a mixture of both contemporary and progressive acts on its bill – The Pukkelpop Festival. Fortunately our Antwerp hotel promotion page offers deals starting from EUR 48 per night.

8) V Festival: As Up North, So Down South (August 20-21)

This year, US rapper Eminem and the pride of Barbados, Rihanna, are just two acts that will hit the stage at “V Fest.” Our Birmingham hotel promotion page has deals from only EUR 25 per night.

9) Reading Festival Rolls In and Rocks Out (August 26-28)

This popular event is twinned with Leeds Festival, in northern England, with both being held on the same weekend and sharing the same acts. Our Reading hotel promotion page has rates starting from EUR 40 per night.

10) Leeds Festival: By Gum, it’s Back (August 26-28)

The annual Leeds Festival, a 3-day event, is packed with music, a bit of comedy and, well, more music. has heaps of excellent deals on its Leeds hotel promotion page from EUR 34 per night.