VisitBritain partners with The National Lottery to boost domestic tourism

VisitBritain has announced a partnership with the National Lottery to launch a new campaign aimed at promoting domestic tourism in the UK.

The move comes as Britons are increasingly looking at staycations as a cost-effective option for the summer. The campaign supports the UK’s domestic tourism industry by stimulating demand for domestic day trips to visitor attractions and experiences including heritage sites, gardens, zoos and aquariums, theme parks, farm parks, tours and excursions.

The campaign offers £25 vouchers to National Lottery players, which can be redeemed for entry tickets to hundreds of participating tourist attractions and experiences across the country.

VisitBritain CEO Patricia Yates said: ‘VisitBritain is delighted to once again be supporting the National Lottery Days Out campaign. With the summer holidays fast approaching, this timely promotion will support more of us to get out and explore the wonderful visitor attractions and experiences here on our doorstep, enjoy a great day out with family and friends and boost local economies up and down the country.’

Adam Chataway, Head of Partnerships at The National Lottery, said: ‘The National Lottery is thrilled to join forces with VisitBritain once again to offer our players the opportunity to see some amazing attractions across the UK this summer, either free or at a hugely discounted price. A huge number of major attractions and historical locations have been funded by The National Lottery over the years and the £25 vouchers are a great way to say a huge ‘thank you’ to our players for supporting culture and heritage across the UK.’

Running from July 3 to September 30, the promotion aims to encourage Britons to explore and enjoy the various attractions available in the UK during the summer months. Players can claim the free vouchers by entering their National Lottery game reference number at the VisitBritain Shop website.