The luxurious Insólito is a blend of brazil´s culture, nature and design

Located in the famous beach retreat of Búzios, Insólito is built on a rock outcrop over the beautiful Ferradura Beach. The former fishing village Búzios is a peninsula with 26 dreamlike beaches, 160 km northeast from Rio de Janeiro, and is also called the Brazilian Saint-Tropez.

In the middle of flourishing nature, it offers its guests an exclusive, breathtaking and privileged view as well as equilibrium between comfort, culture, social and environmental commitment.

The hotel’s 20 rooms are based on themes that enhance Brazilian artists. The rooms and suites serve as an exhibition for uniquely designed pieces, which make reference to music, photography, literature, art, nature, history, fashion and Negro culture.

The original architecture of the hotel’s houses is peculiar to Búzios. Built between 1992 and 1998 by the celebrated architect Otavio Raja Gabaglia, the houses are built on a model that integrated them with nature.

The reforms performed later strengthened the idea of communion between architecture and nature. The interior space was renovated in 2006, by the carioca architect-decorator Luiz Fernando Grabowsky, to modernize Insólito’s installations.

Increasing the size of the windows, the multiplication and modification of the terraces integrated the construction ever more with nature. In 2007, the landscape gardener Anouck Barcat joined the team to modify the external areas of Insólito taking into mind the same view. Typical Brazilian material, such as wood and Portuguese stone, were given preference, together with the beautiful local native flora.

In order to support sustainable development model initiatives, artisans or socially responsible companies were called in. The decoration signed by the owner, Emmanuelle Meeus de Clermont Tonnerre, is the high point of this project.

Enamored with Brazil, Emmanuelle transformed the hotel into a true art gallery. The hotel features timeless decoration, where furniture from the 50’s mixes with modern pieces, works of art by Brazilian artists and artisans blend.

The sophisticated restaurant offers a delicious culinary trip and the opportunity to explore the flavours of a Franco-Brazilian fusion. There are two spaces in the restaurant: a lounge on the swimming pool deck with a view over the sea, and a large indoor room with a wall of blue tiles hand-painted by Laura Taves.

The “parilla” is a traditional Latin American barbeque where food is cooked out in the open in front of guests, allowing them to soak up expert tips on the different cuts of meat and how to cook them best, as well as being further immersed in Brazilian traditions.

A unique vertical garden produced by São Paulo company Quadro Vivo functions as a living frame to the kitchen and outline for the bar, designed by architect Luis Fernando Grabowsky.

Between the beach and the garden, the Insólito Beach Lounge covers an area of 3,000 m², beside the hotel, thus providing direct access to beautiful Ferradura beach. In the middle of the garden, there are various charming comfortable covered decks to protect the holidaymakers from the sun.

The relaxing boutique hotel offers guests three choices pools; one with fresh water, another with heated water and the final with seawater. At the Insólito Wellness Center one can indulge in spa treatments and Indian rituals and enjoy the beautiful surrounding nature.

This charming boutique hotel retains the personal relaxed atmosphere of a private home and guarantees ultimate luxury and leisure at the same time. Thanks to its charm and refinement, Insólito Boutique Hotel was elected as one of the best hotels in Latin America by the renowned guide Condé Nast Johansens.

New seven wonders of nature winners to benefit from $1 billion

The economic value of being voted as one of the New7Wonders of Nature has been estimated at $US1 billion over five years for each winner. The projection is based on an independent impact report just released by Grant Thornton, an international organization of chartered accountants and management consultants.


According to Grant Thornton, South Africa could benefit by US$200 million a year, equivalent to over US$ 1 billion for the first five years, if Table Mountain is chosen one of the Official New7Wonders of Nature. Tourism to Cape Town would increase by up to 20 percent annually, with 70 percent of the visitors expected to come from overseas. “This would support around 11,000 employment opportunities in South Africa,” the Grant Thornton report said.


Table Mountain is one of 28 Official Finalists in the New7Wonders of Nature campaign. The winning seven will be announced on 11 November 2011 after an estimated one billion votes — online and via telephone and SMS — have been cast.


Grant Thornton’s projections are based on the campaign to choose the man-made Official New 7 Wonders of the World that culminated in 2007, in which 100 million votes were cast. Its report states that “measurable” results were seen at sites which made the top seven shortlisted in that campaign. “Visitors to Petra in Jordan increased by 61 percent and visitors to Christ the Redeemer in Brazil increased by 30 percent.”


The man-made Official New 7 Wonders of the World have “become part of school curriculums’ all over the world, and if the same happens to the New7Wonders of Nature, children from every corner of the globe will be learning about Table Mountain and South Africa as a destination.”


The Grant Thornton report was welcomed by Jean-Paul de la Fuente, Director of New7Wonders, who said that its findings confirmed the conclusions of an academic study released last year by the London-based publisher Pearson (publisher of the Financial Times newspaper) in which the worldwide economic contribution made by the campaign to elect the man-made New 7 Wonders of the World was valued at more than US$5 billion.


He also pointed out that the Grant Thornton report refers to purely economic value. “If you add the marketing, advertising, image and branding value, you would easily double the numbers, which means that the New7Wonders of Nature campaign is likely to generate well over US$10 billion in economic and marketing value globally” he said.


“This shows that New7Wonders is an extraordinarily positive force, bringing people together using modern, direct, interactive media, and in the end through this generating real economic plus-value for the world,” Jean-Paul de la Fuente added.