British Airways offers free one-way upgrade to limited time lucky passengers

British Airways is offering a free one-way upgrade to First over a limited time to lucky customers.

The special offer will be available to those buying eligible return flights in the airline’s Club World cabin, from now until March 13, for travel up to April 11, 2015.

Stephen Humphreys, British Airways’ head of UK&I sales and marketing, said: ‘For those who haven’t ‘turned left’ on an aircraft and flown in First before, they’re in for a real treat.

‘This is a brilliant offer that gives people the opportunity to fly in the understated luxury of First, enjoyed by the few sitting at the very front of the plane, for the cost of a business class ticket. We’re sure they’ll love the experience and want to fly in First again.’

Customers travelling in First can check-in through a dedicated area at Heathrow’s Terminal 5, and carry up to three 32kg bags. Once through the Fast Track security, they can access the airline’s separate lounges – Concorde Room at Heathrow’s Terminal 5 – as well as at other terminals, use all First facilities, and enjoy priority boarding.

The First class cabins provide mood lighting and special electronic blinds, and customers can dine from an a la carte menu with a selection of wines and champagnes delivered with personalised service. For sleep, the turn down service will transform the seats into full-flat bed, with quilted mattress, white cotton duvet, pillow, and cotton pyjamas to change into.

British Airways, the world’s first commercial airline to introduce a fully-flat bed in First class in 1996, offers flights in First to more than thirty destinations around the world. With the current frequency of flights, customers are likely to get their free one-way upgrade on routes including New York, Washington, Miami, Los Angeles, Seattle, Boston, Johannesburg, Dubai, Singapore and Hong Kong.

 

VisitBritain announces success of GREAT campaign

VisitBritain, the UK body tasked with developing tourism in the nation, has announced that its GREAT international promotional campaign is bearing fruit in increased tourism spend.

The GREAT tourism campaign cost £25 million and is focussed on garnering interest from travellers in 14 major cities in nine countries around the globe. Predictions for its success estimate an additional inbound tourism spend of £200 million over the next two years.

A survey in the target cities that was carried out to gauge the effectiveness of the campaign has revealed that an impressive 72 percent of those questioned had recalled seeing the promotion, and 23 percent of respondents that were aware of the promotion said that they intended visiting the UK within the next year, compared to 11 percent of those that had not been made aware of the campaign. Estimating the GREAT campaign’s success in hard figures reveals that it potentially lured 422,000 extra visitors from the target cities.

Respondents also confirmed that the promotion had encouraged them to visit destinations in the UK other than the nation’s main tourist centre, London.

VisitBritain is predicting that the 31 million visitors that descended on the UK in 2012, spending £18.6 billion, will increase to 40 million a year by 2020, with the spend increased to £31.5 billion.

Maria Miller, the UK’s culture secretary, said, ‘The GREAT campaign has been fantastic, encouraging overseas visitors to come and experience the very best of Britain. We need to keep up the momentum, and continue to increase both the number of visitor numbers and the amount of money they spend here. The tourism industry has a key role to play in delivering economic growth and the GREAT campaign remains at the heart of the sector’s strategy.’

 

VisitBritain promotes UK in India

VisitBritain, the British tourist authority responsible for promoting tourism to the UK, is currently undertaking its annual trade event, VisitBritain India Mission 2013, in New Delhi and Mumbai, India.

The mission is intended to help UK-based travel companies and organisations that are involved in UK tour packages, attractions and the promotion of specific destinations to make new contacts with over 200 agents from all over India. India is a specific target for VisitBritain, due partly to the massive potential for inbound travel from Indian nationals that are keen to visit their friends and relatives in the UK. According to recent figures, 2012 was a record year for such visits, as well as a more general tourist in-flow from India.

355,000 Indian residents visited Britain in 2012 and spent a total of GBP318 million, doubling the number that visited in 2000, and that figure is expected to grow again this year. VisitBritain is targeting an additional 150,000 Indian visitors by 2020, representing a 40 percent increase and taking the annual total to over half a million.

VisitBritain’s overseas network director, Keith Beecham, commented, ‘The popularity of visits to loved ones and family members played a huge part in tailoring the content for our 2013 India mission. We will help foster relations with key trades who can help us achieve our ambitious targets for visitors from the region. We’re putting family friendly British businesses in front of decision makers, generating growth from a high spending region. Our research also suggests that potential visitors want to see more than just London and the Indian Trade mission will look to educate the industry, making sure they know all there is to know about Britain.’

 

Park Inn by Radisson Announces New Summer Offer for Guests

Carlson Rezidor Hotel Group, a hotel group formed by the US-based Carlson and Belgium-based Rezidor Hotel Group (STO: REZT) companies, has announced a new summer offer for its guests.

The company is offering a ‘Park Inn by Radisson 1+1 Stay One, Get One’ offer, where new members of its Club Carlson loyalty programme will be eligible to receive around 44,000 bonus Gold Points on registration. The points may be redeemed against a complimentary night at any Park Inn by Radisson hotel located anywhere in the world.

Heather Passe, the company vice president for marketing, loyalty and E-commerce, said, ‘This year marks the one-year anniversary of Club Carlson, our global hotel rewards programme, and in celebration, we’d like to encourage new customers around the world to experience the bright, bold and fresh offerings that Park Inn by Radisson has to offer.’

The company is encouraging travellers to register for the 1+1 Stay One, Get One event at ParkInnOnePlusOne.com until July 22, 2012, in order to benefit from the offer.

Eric De Neef, the senior vice president for Park Inn at Rezidor, the strategic partner of Carlson in Europe, the Middle East and Africa, said, ‘1+1 Stay One, Get One allows our customers to earn a free night at any Park Inn around the world and experience how our hotels add colour to life.’

The complimentary one night’s stay is available at around 1,000 participating hotels belonging to Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson, and Country Inns & Suites By Carlson brands, worldwide.