Watchdog ban ‘sexist’ Ryanair adverts

 A consumer watchdog has banned Ryanair’s ‘sexist’ advertising campaign after claims that it ‘objectified’ women.

The promotion sparked complaints after it shown scantily-clad models in lingerie alongside the headline: “Red Hot Fares and Crew’. One flight attendant claimed the advert portrayed its cabin crew as glamour models.

The advert was banned after thousands of people backed calls for the promotion to be removed.

According to the Advertising Standards Authority (ASA) the adverts were likely to cause ‘widespread offence’.

One image titled ‘Ornella February’ was particularly ‘sexually suggestive’, as it showed a model pulling down the top of her underwear with her thumb.

Ryanair announced the promotion featured shots taken from its 2012 cabin crew calendar, which was made for charity.

The budget airline said the ads – which were featured in national newspapers – were done to ‘promote its 2012 cabin crew charity calendar’ and didn’t believe the ads to be ‘offensive or unsuitable for public display’.

A spokesperson for the ASA said: “We also considered that most readers would interpret these images in conjunction with the text “Red Hot Fares and Crew!!!” and the names of the women, as linking female cabin crew with sexually suggestive behaviour”.

“Although we acknowledge that the women in the ads had consented to appear in the calendar, we considered that the ads were likely to cause widespread offence, when displayed in a national newspaper”.

The promotion caused controversy last year when it was launched, and more than 5,000 people supported the online campaign, which was led by flight attendant Ghada.

She said at the time: “I’m a member of cabin crew. I love my job and take it seriously, so I was disgusted to see this Ryanair ad, which basically portrays cabin crew as glamour models.

“My work colleagues – many of whom are male, work hard with me to ensure the safety of our passengers. Safety is our number one priority, not the brand of our underwear”.

Article by Charlotte Greenhalgh


Ryanair launching porn for passengers

Aeroplane giant Ryanair are hoping to launch an in-flight web offer that enables passengers to watch pornography if they wish to. Parodying the services available in hotel rooms across the globe, Ryanair has plans to present the service to travellers by logging onto the Ryanair app using their iPads or smartphones. Ryanair boss Michael O’Leary argues ‘’Hotels around the world have it, so why wouldn’t we?’’
The controversial app enables passengers to pay to gamble, watch films, play games or of course to watch sexually explicit material during flight time. Arguably, an attractive concept to those who have watched ‘Hot Fuzz’ one time too many on a flight to Madrid or have dozed off during a rinse repeat episode of ‘Friends’.
However, the X-rated concept is not as one might envisage, as the airline has assured this isn’t footage to be watched on screens on the back of seats for everyone to see, but on discreet hand-held devices. Debatably the notion is still a strongly taboo idea, borderline unnecessary with the exception of the inconspicuous nymphomaniac members of our society.
Ryanair have stated the inflammatory idea would potentially take years to get off the ground due to the mammoth financial costs it would require to secure a powerful enough broadband connection for all of the aeroplanes.  This may prove to be somewhat of a stimulating investment among passengers, or a distasteful bid for provocative profit.
Bob Atkinson of Travelsupermarket is not so enthralled with the concept, reasoning ‘’There may be a market for porn in hotels, but that’s in the privacy of a room. Anyone could see it on a plane. It’s wrong.’’ His viewpoint may prove to be popular among many disapproving parents and timorous flight attendants who may have to reluctantly interrupt a passenger to two to fasten their seatbelts.

Ryanair will have to wait to see if this idea will ever take off…..

Article by Emma Boyle

Ryan Air reveal secrets to avoiding optional fees

Ryanair yesterday revealed the ‘secrets’ of how to avoid all the airlines optional fees by publishing a free online guide entitled, ‘How Do I Avoid Paying Optional Fees?’. The guide urges passengers to avoid bringing checked in bags, ensure they check-in online to avoid boarding card reissue penalties, and complete their booking with MasterCard Prepaid to avoid administration fees.

Ryanair’s free guide, which is available with a simple click through on the fees page, advises passengers as follows:

·       Admin Fee– avoidable by paying with Ryanair’s recommended MasterCard Prepaid card.
·       Priority Boarding Fee – is avoidable by not selecting this service.
·       Reserved Seating Fee – is avoidable by not selecting this service.
·       Boarding Card Re-issue Fee – is avoidable by presenting your online boarding pass.
·       Checked Bag Fee – is avoidable by travelling with no checked baggage.
·       Excess Baggage Fee – is avoidable by complying with agreed weight limits.
·       Online Check-In Fee – is avoidable by purchasing Ryanair’s lowest advertised promotional fares which include online check-in free of charge.


Ryanair’s Stephen McNamara said:

 “Ryanair’s optional fees are designed to encourage passengers to travel in a low cost way, which enables Ryanair to save costs and pass on these savings through the lowest possible fares to our passengers. We are the only airline to have a detailed fees table easily accessible on our home page and now we have also produced a free guide to avoiding these optional fees – to ensure that all Ryanair passengers know how to avoid them.
At Ryanair we don’t want your fees, we want to change passenger behaviour so that all passengers book their tickets and travel with us in the lowest cost manner which enables Ryanair to sell the lowest priced airfares to our 75m passengers.”