Starwood Hotels & Resorts aims promotional campaign at travel agents

Starwood Hotels & Resorts Worldwide Inc has announced that it has launched a campaign to make travel agents aware of its portfolio of hotels and services.

The company said that its new resorts campaign has been designed to educate travel professionals on more than 200 resorts in its global portfolio. The campaign started this week and the company said that the opportunity could be used by travel agents to ‘Explore Destinations, Experience Luxury, Earn Rewards’ at

To begin with, travel professionals are briefed with a visual, a four-minute video that focuses on the company’s resort portfolio. The video will also describe to agents the diverse customer profile that the company believes it can satisfy. Once the learning period is over, travel professionals will be entitled to earn a second night free when booking one resort night at the low STARPRO travel professional rate.

Chris Austin, vice president, global retail leisure and luxury sales for Starwood Hotels & Resorts, said, ‘Starwood’s robust resorts portfolio spans the globe and includes award-winning hotels in sought-after destinations where guests can enjoy a range of exceptional experiences including golf, spa, ski, romance, family vacations or island escapes. We want our partners in travel to understand all the options we provide their customers, and we want our travel professional partners to experience it for themselves. We hope to welcome thousands of travel professionals to our resorts in the coming year as a result of this promotion.’

The new Starwood Resorts module is available to view until October 14, 2012.

The company’s portfolio includes more than 200 properties in 52 countries. Sheraton is offering them under brands that include St. Regis, The Luxury Collection, W Hotels, Sheraton, Le Meridien, Westin and Four Points by Sheraton. The firm will allow travel professionals to access the new resort campaign by visiting and clicking on the promotional banner. The campaign is being offered in eight languages.

St Regis Hotels and Resorts Hosts Fifth Annual St Regis International Polo Cup

The 5th Annual St. Regis International Cup (SRIC) was held between polo teams from England and the USA at Cowdray Park Polo Club, in Midhurst, UK, on May 19, 2012.

The tournament saw England win the first international test match of the season by defeating the USA, with the two countries competing against each other for the first time in fifteen years. St Regis Hotels and Resorts, a subsidiary of US-based Starwood Hotels and Resorts Worldwide, sponsored the commemorative Queen’s Silver Jubilee Cup, in a partnership with American Express, a US-based financial services company that provides debit and credit cards.

Paul James, the global brand leader for St Regis and The Luxury Collection Hotels & Resorts, said, ‘With the Diamond Jubilee followed by a summer of sports in London, this is the perfect time to celebrate the long-standing heritage of polo in England with this year’s St. Regis International Cup. Polo is an innate part of the St. Regis legacy; and in the past five years, it has been exciting to see this time-honoured social tradition continue to manifest in the UK and around the world among a new generation of affluent travellers.’

The St Regis hotel brand is expanding its polo presence in a number of destinations worldwide, by sponsoring polo matches and events in the United States, Bangkok, Singapore, Buenos Aires and Sao Paulo, in addition to hosting The St Regis International Polo Cup in England.

St Regis is currently offering a New Grand Tour itinerary for leisure travellers in search of luxurious experiences, and owns properties in a range of travel destinations including Aspen, and Bal Harbour, in the US, Shenzhen, in China and Abu Dhabi, in the UAE; with new resorts soon to open in Amman, Jordan, Buenos Aires, Argentina, Lijiang and Zhuhai in China and New Delhi in India.