British Travellers Flocking to Spain This Summer

Large numbers of British travellers are planning summer holidays abroad this year, mostly to Spain’s sunnier destinations, according to a travel research report released by Asda Money, a UK-based financial company that provides travel currency.

Despite the UK government having recently increased its Air passenger duties, much to the dismay of travellers, Spain still remains a favourite travel destination for British holidaymakers.

Spain, which is within easy reach of all UK airports and is served by flights from almost all airlines operating out of Britain, is also known for its warm waters, sandy beaches and good cuisine.

Recently, the Spanish Prime Minister, Mariano Rajoy, announced an increase in general VAT (Value Added Tax) on all items, including clothing and cigarettes, from 18 percent to 21 percent, in response to the country’s increasing economic problems.

For tourists travelling to the country, this will represent an 8 to 10 percent increase in expenditure on accommodation, food and drink at restaurants, hotels and bars, as well as processed food bought in Spain.

Official records have shown that there has been a significant increase in the number of overseas visitors to Spain in the first five months of 2012, compared to the same period a year ago. Around 19 million foreign holidaymakers visited Spain between January and May 2012, a 2.4 percent increase on the preceding year.

The Spanish Institute of Tourism Studies (Instituto de Estudios Turisticos) has reported that British travellers make around 12 million visits to Spain each year, making it one of the most visited countries by British residents.

 

Tourism Australia Launches Campaign to Attract Travellers from China

Tourism Australia, an Australia-based government agency for promoting Australian tourism, is introducing its last leg of a worldwide marketing campaign, ‘There’s nothing like Australia’, in China.

The agency reports that China is a valuable overseas tourism market, and this part of the campaign will cost around AUD180 million, and will be completed within the next three years.

The campaign will be focusing on digital and social media, and the agency will also be offering a new interactive tablet app, along with a hub on www.australia.com, to make customers aware of the campaign.

Tourism Australia managing director, Andrew McEvoy, said, ‘When we first launched ‘There’s nothing like Australia’ in May 2010, it was built to last and designed to be flexible. Now is the right time to evolve the campaign to remain competitive and long lasting in a fast-changing global tourism environment.

This new campaign creative – particularly the locations and how they have been shot – clearly demonstrate Australia’s distinctive and high quality tourism products and experiences that are amongst the world’s finest.

Promoting your best attributes is a strong and proven marketing principle. By leading with Australia’s best the campaign will create a positive halo effect for Australian tourism more broadly, particularly through the digital elements which will allow us to go deeper and showcase a broader range of experiences to cater for all travellers and different budgets.’

The campaign will be highlighting special Australian attractions, including the Bungle Bungles in The Kimberley, Sydney’s harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania and Kangaroo Island in South Australia.