Travelodge Introduces Hotel Rooms with Night Sky Panorama Ceilings

Travelodge Hotels, a UK-based company that owns and operates hotel properties, is offering a customised hotel rooms to its guests, which feature a night sky panorama on the ceiling.

The rooms have been created with the intention of providing guests with a good night’s sleep, and include a ceiling featuring the Milky Way and constellations of stars that shine as the room turns dark, and fade to a perfect white ceiling with the morning light.

The brand has created the room as a result of a recent survey that it conducted to research the perfect sleeping conditions. Around 42 percent of respondents said that they like to sleep with the backdrop of a starry night sky, compared to other backdrops that included a tropical beach, rainforest and jungle. Around 52 percent of Britons who participated in the survey feel there is something magical about starry nights.

Shakila Ahmed, the Travelodge spokesperson, said, ‘As part of our commitment in helping to ensure our customers attain a good night’s sleep, we are constantly looking at innovative sleep aids. Therefore in response to our latest sleep study, which highlighted Britons most desirable place to nod off is under a blanket of stars, we took the challenge and created the ultimate outdoor sleeping experience indoors. Now our customers can gaze into a cosmic night sky of shooting stars, milky ways and constellations of twinkling stars from the comfort of their warm cosy bed.’

The rooms are currently available at Birmingham Bull Ring; Blackpool South Shore; Bournemouth Seafront; Bristol Central Mitchell Lane; Cardiff Atlantic Wharf; Edinburgh Central Waterloo; Liverpool Strand; London City Road; Manchester Central Arena; Newcastle Central; Newquay; and Torquay Travelodge locations in the UK.

Travelodge is currently operating around 500 hotels, offering a total of 35,400 rooms in the UK, Ireland and Spain. The company expansion plans include increasing its portfolio to 1,100 hotels and 100,000 rooms by 2025. For reservations made online at, room rates commence at £19 per night.

Travelodge Returns to Hometown

Travelodge Hotels, a UK-based company that owns and operates hotel properties, has announced the opening of its newest hotel in Burton-upon-Trent, in UK, where in 1985 it opened its first hotel.

The new Travelodge Burton-upon-Trent Central will be opened by the Mayor of East Staffordshire, Cllr Len Milner, and Judy Harper, a receptionist at the company’s first hotel, Travelodge Burton A48 Northbound, and one of the first employees of the brand.

Burton-upon-Trent Central Travelodge is offering 68 guestrooms in an iconic Midlands Grain Warehouse constructed in the late 19th Century.

Melissa Wilson, the hotel manager for Burton-upon-Trent Central, said, ‘It is an honour to manage a Travelodge hotel in Burton-upon-Trent, as everyone in the company knows the importance that the town play in our history. By attracting new visitors to Travelodge Burton-upon-Trent Central we will boost the local economy by £1.1 million. As our research shows the average Travelodge customer will spend on average £36 a day in local shops, restaurants and bars during their stay.’

Judy Harper, the Travelodge receptionist who will open Travelodge Burton-upon-Trent Central, said, ‘I couldn’t believe it when I was asked to open the new hotel, I thought someone might be winding me up. It is such a privilege to open a Travelodge hotel after all these years working for the company and I’m very honoured. I’ve seen a lot in 27 years working for Travelodge but I never thought I’d get to do something like this.’

Mayor of East Staffordshire, Cllr Len Milner, said, ‘It’s wonderful to see Travelodge coming home to Burton-upon-Trent, and continuing to invest in the town. The brand has had an incredibly successful 27 years, and we’re proud that it all started here.’

Travelodge is currently operating around 500 hotels offering 35,400 rooms in the UK, Ireland and Spain. The company expansion plans include increasing its portfolio to 1,100 hotels and 100,000 rooms by 2025. For reservations made online at, room rates commence at £19 per night.

Travelodge to rationalise number of UK hotels

Travelodge, a US-based budget hotel chain, is to shed a number of its UK properties.

The hotel chain is to shed up to 10 percent of its 500 properties in the UK, and intends to reduce its rent bills on another 100 or so. The rationalisation comes in the wake of the group’s previous owners, Dubai International Capital, handing over control of Travelodge to US bankers, Goldman Sachs, and US hedge funds Golden Tree Asset Management and Avenue Capital, in a debt for equity swap.

Most of the 500 properties in question are not owned by the company, but rented, and it intends to find new owners for 49 of them, having also asked accountancy firm KPMG to negotiate rent reductions with 109 more.

The company saw an increase in profit of 20 percent, to £55m last year, but KPMG is still to ask creditors to write off £720m of Travelodge debt. Unless 75 percent of the company’s unsecured creditors agree to the deal it will go into liquidation.

The company’s problems are rooted in 2005, when Dubai International Capital acquired it in a £675m leveraged buyout from Permira, a private equity group, in a deal that loaded the company with £475m of debt. That debt has been costing the business £100m per year in interest ever since, limiting money for investment and refurbishment, despite the company achieving a 16 percent annual increase in revenue, culminating in a total of £370m last year. Dubai IC is set to lose £400m on the original deal.

The company still had plans for expansion, even up until January this year, when it announced that it would be opening 41 properties towards a long-term objective of operating 1,100 properties and 100,000 rooms.

Travelodge Opens Four New Hotels in London in July

Travelodge Hotels, a US-based company that owns and operates hotel properties, has announced the opening four new properties in London in July 2012, making it the largest hotel brand in London for the 2012 Olympics.

The company has provided around £36 million in investment to open new Travelodge brand properties in the Balham, Enfield, ExCel and Woolwich areas of London. With the new properties, the company has around 54 hotels in London, offering a total of 7,024 rooms.

The company currently has plans to open another four hotels in London after the Olympics, offering a total of 1,015 additional rooms.

Grant Hearn, the chief executive of Travelodge Hotels, said, ‘To be London’s largest hotel brand at the start of the Olympics is an achievement that everyone in the business is proud of. Our growth strategy for the capital is not however based around the Olympics. We have long recognised that London has a shortage of good quality, affordable hotel rooms, not just in the centre but also in the suburbs.

We will be opening a further four hotels in London after the Games and five more next year. We are also actively looking for a further fifty sites across the capital to ensure that we can meet the clear demand there is for affordable hotel rooms.’

For the period from June 19, 2012 to September 9, 2012, the company has released around 30,000 rooms across London, priced from £25.50 to £95, for budget conscious tourists visiting the city for the 2012 London Olympic and Paralympic Games.

British Travellers Remain Unfazed by Recession

The latest research from Kantar Media, a UK-based media company, shows that leisure travel in the UK still continues unabated in spite of an economy that is slowing down.

Around 90 percent of adults in the UK are planning a holiday in 2012, which is more than the 82 percent that vacationed last year. The Kantar Media Compete’s Online Shopper Intelligence Report indicated that although budget and luxury holidays remain equally favoured by British consumers, holiday costs are a concern to them.

Around 49 percent of the UK online population visited the website of UK-based low cost airline, Easyjet, in the first quarter of 2012, making it the most popular airline, while Travelodge and Premier Inn remain the most popular UK hotels, visited by 54 percent and 52 percent of online visitors respectively.

According to the report, price is the biggest factor to impact on the travel decisions of UK holidaymakers, and they have shown a growing trend towards booking their own individual holiday components, Including airline, hotel rooms, and car rental, separately online, rather than employing the services of an online travel agent (OTA)to construct a package on their behalf.

John Thekanady, the company client services director, said, ‘One issue clearly flagged up by the report is that OTAs would benefit from taking a closer look at the needs of their audience and how they can meet them. This is particularly pertinent in view of the high reach of EasyJet that, with hire cars, hotels, package breaks, etc, is fulfilling the role of an OTA. The findings also indicate that there are untapped opportunities online for bus and rail companies. They could boost their digital sales significantly by improving their online marketing and distribution channels, particularly as the price of petrol continues to rise.’

Travelodge Announces New Offers in US and New Jobs in UK

Travelodge Hotels, a US-based company that owns and operates hotel properties, is offering a complimentary zoo visit for its guests in the US.

As part of its ZOOcation promotion, the company is offering families, with children the chance to receive two complimentary Travelodge ZOOcation vouchers when booking a stay at participating hotels for two consecutive nights.

Travelodge ZOOcation vouchers may be redeemed against a complimentary children’s admission on the purchase of a regular adult admission. The offer is valid at participating Travelodge hotels in the US, booked by September 3, 2012, and redeemed by November 30, 2012.

Rui Barros, the company brand senior vice president, said, ‘Travelodge is a brand focused on fun and adventure and what better way to share that with our guests than by helping them to go out with their families on an adventure of their own this summer to one of the many great zoos throughout the country. With more than 340 hotels throughout the US, average rates starting at less than $70 a night and free extras like breakfast and Wi-Fi, finding adventure doesn’t mean families need to travel far or spend a lot of money.’

In the UK, the company will be creating new jobs by expanding its maintenance team, which will be travelling across the country offering in-house maintenance support to all of the company’s hotels. The team will be providing services including plumbing, the servicing of hotel appliances, the maintenance of decorations, and other general maintenance services within the hotel.

Paul Harvey, Travelodge managing director, said, ‘I believe we are the only UK hotel company that invests in an in-house maintenance function.

With having over 500 Travelodge’s and growing at good pace, employing direct trade professionals makes good business sense. It ensures we have a dedicated resource on hand; whose main objective is to ensure all of our hotels are in good working order at all times.’

Travelodge Opens Two New Hotels in Edinburgh

Edinburgh Central Princes Street Travelodge is now open in Edinburgh, Scotland.

Travelodge Hotels Inc, a US-based company that owns and operates hotel properties, has developed the hotel, which is located above the Topshop store in the Princes Street area of Edinburgh.

The new hotel has been constructed with an investment of £10m, and has 96 rooms.

The company has also opened the 85-room, Edinburgh Central Queen Street Travelodge hotel, on Queens Street, Edinburgh. The hotel is the product of a GBP8.5m investment, and the two new hotels are expected to provide 40 new jobs in the area.

The room rates for the hotels commence from GBP19 per night, with additional amenities to be paid for as required.

Paul Harvey, the managing director of Travelodge, said, ‘As Edinburgh largest retailer we are delighted to be opening a further two new hotels in the city centre. Since 2008, we have invested £64 million into Edinburgh and today we have 13 great hotels across the city. By offering rooms from £19 we are making Scotland’s capital more accessible to business and leisure customers.

With over 16 million people annually visiting Scotland, the need for good quality low cost accommodation is in great demand and our objective now is to grow our properties in other key areas across Scotland. To fulfil this need we are working with our retained property agents, Sandy Cameron & Co, to find new sites.

This autumn we are opening a 60-room hotel in Fort William and I am delighted to announce that we have just exchanged on a new property in Glasgow city centre.’

Altrincham Central Travelodge Opens in Altrincham

Altrincham Central Travelodge is now open in Altrincham, Greater Manchester, England. The hotel is owned by Travelodge Hotels, Inc, a US-based company that owns and operates hotel properties, and is located in the mixed-use property, the Grafton Tower building, in Altrincham.

The new hotel has been constructed with an investment of £3.5m, and offers 69 rooms, with room rates commencing from £19 per night. The new hotel is expected to add around 17 new jobs in the neighbourhood.

Jonathan Hazeldine, the hotel manager said, ‘Not in my wildest dreams did I think I would one day be making history by opening the first Travelodge hotel in Altrincham especially in a landmark building.’

‘By attracting new visitors to the town by offering accommodation from £19, we will boost the local economy by over £1 million. As our research shows the average Travelodge customer will spend on average £36 a day in local shops, restaurants and bars during their stay.’

The company currently owns Travelodge Manchester Central Arena Hotel in the Greater Manchester area, as well as Travelodge Manchester Upper Brook Street Hotel in the same area, and expects to open another Travelodge hotel in Manchester City Centre

At the opening of the hotel, The Mayor of Trafford, Jane Baugh, said, ‘We are very pleased that Travelodge is opening in Altrincham which will mean that Trafford will benefit from extra hotel rooms and facilities, especially during such an exciting year for the borough. With Manchester Marathon, London 2012 Olympic Games, torch relay etc bringing many more visitors to the borough, all reinforcing Trafford’s reputation as a great place to visit, with lots of exciting activities and venues for old and young alike.’

Travelodge Opens New Bradford Central Travelodge

Travelodge Hotels Inc, a US-based company that owns and operates hotel properties, has announced the opening of its latest hotel in Bradford, UK.

The new Bradford Central Travelodge has rooms with rates commencing at £19 per night, and the company completed the hotel, which is located in Bradford City centre, with an investment of £3.5 million. The 69-room Travelodge is part of a mixed-use property, and is expected to provide around 17 new jobs for the local area.

John Schofield, the company district manager for West Yorkshire, said, ‘Bradford is the UK’s sixth largest city and has a growing tourism market. Annually the city attracts many thousands of visitors from across the globe wooing them with attractions such as the Bronte Parsonage Museum in Haworth, the World Heritage Site of Saltaire, the National Media Museum and its most recent attraction the UK’s largest water feature, which is situated next to the Victoria City Hall. We are delighted to have opened a hotel in the heart of Bradford so that we can help attract more business and leisure customers. By offering rooms from GBP19 we can make it more affordable for people to visit this great city.’

Peter Naylor, the hotel manager for the new property, said, ‘Travelodge has long sought a suitable location in the heart of the city that can meet the high demand for low cost accommodation in the area.’

Travelodge has also developed a complimentary, local lingo guide, to assist visitors with understanding the local Yorkshire accent while travelling in the surrounding area.

Amongst its attractions Bradford has the National Media Museum, Impressions Gallery and Bradford Industrial Museum, while nearby Saltaire is a UNSECO world heritage site.

Travelodge Partners with Absolute Radio

Travelodge is partnering with radio station, Absolute Radio, to promote the hotel chain’s London portfolio.

The UK-based hotel company is celebrating its achievement of having the most number of rooms for a single brand in London, with new partnerships and promotions. It is currently providing around 7,593 rooms in Central and Greater London, and around 35,400 rooms across the UK, Ireland and Spain. The hotel room rates commence at £19 per night.

The company is planning on opening 41 new hotels in the UK and will create 1,000 new jobs in the process. Twelve of the new Travelodge properties are opening in London in 2012.

The company’s current partnership with Absolute Radio, an independent radio station in the UK, is for nine weeks and will include a dedicated micro site at, which will be featuring five Travelodge London destinations, at Covent Garden, Waterloo, Docklands, City Road and Euston.

Louise Simkins, the brand content director at Absolute Radio, said, ‘The tie-up has allowed for some creative on-air features and competition prizes, which will really help to add value to the partnership.’

The partnership between the hotel brand and the radio station is currently running three on-air promotions until June, 2012, which are themed around music, the Queen’s Jubilee and sports. The marketing promotion is offering prizes of two-night stays in Travelodge hotels, and is inclusive of activities and expenses. The promotion winners will also be offered ringside seats to see either The Charlatans at the London Hammersmith Apollo, or Keane at the London Brixton Academy, on June 8, 2012.