Japan’s travel and tourism industry is forecast to stage a complete recovery following last year’s earthquake and tsunami during the first half of 2012.
A new report by the World Travel&Tourism Council (WTTC), its fourth and final report since the earthquake of March 11, 2011, forecasts the full recovery of international tourism demand during the first half of 2012, having initially fallen 62 percent in April 2011.
According to WTTC, Japan’s travel and tourism industry is set to directly contribute JPY10,276 billion (US$129 billion) in 2012, marginally above the JPY10,246 billion (US$128.5 billion) in 2010. This followed a fall of 3.9 percent in 2011 due to the earthquake and tsunami.
David Scowsill, President and CEO of WTTC said: “Japan is the third largest travel and tourism economy in the world, so its health is of crucial importance to our industry across the globe. Japan’s travel and tourism recovery has been much better than anyone could have anticipated 12 months ago. With help of a forceful marketing strategy, Japan is open and ready for business. Domestic travel recovered strongly last year, and 2012 is forecast to be the year for full recovery of international visitors.
“It is particularly fitting that WTTC is holding its Global Summit in Sendai and Tokyo from April 16-19. We are delighted to be taking the leaders of our industry to Japan at such an important time for the country.”