British Airways and Uber partner to offer Avios via Uber

British Airways has announced a partnership with Uber, which will allow Uber users to collect Avios on every journey booked via the Uber app, by linking their British Airways Executive Club and Uber accounts.

Starting later this month, members of the airline’s loyalty programme will be eligible to collect 1 Avios for every £1 spent on any ride, whether by car, coach or train, booked on the Uber app in the UK. These can then be put towards worldwide flights, upgrades and extras.

Avios is a global loyalty currency used by airlines including British Airways, Iberia, Aer Lingus, Vueling and Qatar Airways. It can be collected by flying worldwide and through everyday spending, with Uber becoming the latest addition to the British Airways Executive Club. All British Airways Executive Club Members will be able to collect Avios through the Uber App by the end of the month.

As an inaugural offer, members who link their Executive Club and Uber accounts via the Uber app will receive 250 bonus Avios.

Andrew Brem, General Manager at Uber UK said: ‘We’re thrilled to be able to help Uber users collect Avios on every single journey they take. So everyday trips, such as going to work or to the shops is helping you to get somewhere a little more exotic with British Airways.’

Ian Romanis, Head of Retail and Customer Relationship Management at British Airways said: ‘Avios helps to open up the world, wherever our customers wish to travel. From beach holidays in the Indian Ocean, to city breaks in Europe and beyond, it’s such a valuable currency that is so easy to collect – our Members can do this easily as part of their everyday lives. We’re thrilled to welcome Uber on board in helping to bring our customers travel plans to life.’

Avios can be used as part-payment towards Reward Flights, with British Airways guaranteeing a minimum of 14 Reward Seats on every long-haul flight, and 12 on every short-haul flight, to and from London Heathrow and London Gatwick.

Uber launches car pool service in London

Taxi app Uber has launched a new service for Londoners, allowing them to share journeys and cut costs as well as emissions.

The new car-pooling service, UberPOOL, allows Uber users to share lifts with other people using the app. UberPOOL will allow up to three people to share a car, with each passenger saving up to 25 per cent of the standard fare.

Besides the financial benefit of share- taxi rides, the service is also designed to cut down on inefficient journeys by reducing road mileage and vehicle emission. The company also believes the idea will help reduce the number of cars on the road, reducing congestion.

‘We could materially reduce the cost for riders, help cut mileage and emissions and – as the cost of convenient, reliable, on-demand transport comes down – ultimately take cars off the road by making the need to own your own car a thing of the past. Not only that but UberPOOL means drivers have more fares, more of the time – so everyone benefits. That makes it the best choice for your driver, your wallet and your city,’ Uber said in its statement.

The UberPOOL scheme was first launched in San Francisco, where it now accounts for more than half of all Uber trips in the city.

According to Jo Bertram, Uber’s general manager in the UK, the pool service is a potential ‘game-changer for a city where a million people still drive to work each day with nobody else in the car’ – The Telegraph cited in a report.

The service was launched in London on Friday, December 4. The UberPOOL service will initially only be available for journeys that start in central London or at Heathrow.

The move comes as Transport for London (TfL) is considering new regulations for private-hire cars. The proposals put forward by TfL in September include a compulsory five-minute wait time after ordering a car, the ability to book a ride a week in advance, and set fares before the journey, among others.