VIBE by Jet2holidays partners with Tom Zanetti to target millennial market

VIBE by Jet2holidays has announced a summer-long partnership with Leeds-born DJ Tom Zanetti.

With the partnership, holidaymakers can enjoy a range of summer residences and parties in some of the most popular destinations across the Mediterranean, alongside a host of VIP giveaways and competitions.

VIBE by Jet2holidays is designed for the growing millennial market and is an extensive collection of over 160 hotels across almost 50 resorts, aimed at first-time holidaymakers, bucket listers, and the over-25s experience-driven market. In addition to this collaboration, VIBE by Jet2holidays is this year’s designated official travel partner of Love Island, the popular show.

As part of the partnership, over 25 VIBE by Jet2holidays x Tom Zanetti partnership events will take place between May and September in destinations such as Majorca, Ibiza, Malia and Zante. These include weekly Friday residencies starting this week at the famous BH Mallorca Resort, with events held in destinations such as Ibiza Rocks, the Crystal Beach Club in Malia and Pure Beachclub in Zante.

A spokesperson for VIBE by Jet2holidays said: ‘This is the summer when holidaymakers get to love their summer vibe once again, so we are going all out to make it the best summer ever. We will be bringing VIBE by Jet2holidays to more holidaymakers than ever, telling them all about our unique product and experience, whilst making the summer one to truly remember. We are delighted to be partnering with Leeds-born Tom Zanetti and the experiences, events and activities that we have lined up will play a huge part in a very successful summer season.’

Tom Zanetti said: ‘I’m so excited to be teaming up with VIBE by Jet2holidays to host the biggest and best parties across the Med this summer. There is much we have got planned, so get following us on social to find out how to join the fun.’

Customers will be able to participate in a range of interactive campaigns, including a summer-long social media campaign, livestreams and giveaways. In addition, competitions will run throughout the summer, giving customers the opportunity to win prizes and holidays as well as exclusive VIP access.

Besides an easy and smart booking option, VIBE by Jet2holidays gives customers all the benefits of its Jet2holidays scheme. This includes VIP customer service with flights, 22kg baggage allowance, transfers to & from the airport, and hotels all included. These ATOL-protected package holidays are available for £60 per person deposit with Pay Monthly plans also available.

Jet2holidays announces launch of Vibe aimed at millennials

Jet2 has announced the launch of the new Vibe by Jet2holidays, which targets the ‘millennial mindset’ holidaymakers looking for a typical ’18-30s’ holiday overseas.

Vibe by Jet2holidays primarily focuses on younger customers and millennials, but will also serve the demands of a broad audience which includes first-time holidaymakers, bucket listers, and the experience-driven segment.

Vibe by Jet2holidays has a collection of hotels across almost 50 resorts assigned to four groups or ‘Vibes’. The four different Vibes cover a range of hotels and concept hotels with upmarket beach clubs, through to budget hotels.

The four vibes include: Iconic Vibe which includes a collection of hotels such as Ushuaia Ibiza Beach Hotel, Ibiza Rocks, Hard Rock Ibiza, BH Mallorca and Noa Glamping Resort; Party Vibe to cover party resorts; Pure Vibe enabling customers to enjoy pool parties, live performances and daytime DJs; and Chilled Vibe selection for luxury lovers offering exclusive extras, suited for Insta and poolside lounging.

Zoe Towers, Head of Product at Jet2holidays, said: ‘Vibe by Jet2holidays offers all the award-winning benefits of a Jet2holidays package, but what really sets this exciting new brand apart is the amount of time we’ve put into helping independent travel agents and customers choose a holiday that is tailored exactly to what they need. So, whether a customer wants out-out or chill-out, then our Iconic, Party, Pure and Chilled vibes help create that perfect holiday.

‘With everything from iconic 5-star hotels to 2-star hotels in the heart of the action, Vibe by Jet2holidays really does have something for everyone, and that’s before you add in all the award-winning Jet2holidays benefits which make us stand out from the crowd, such as transfers to and from the hotel, 22kg baggage and flexible durations, meaning customer choose the length of their holidays. We are doing what no other holiday company does, and are putting customers and independent travel agents in complete control of every element of their holiday through the launch of this new product, and we are very excited about what it means for younger customers and those with a millennial mindset.’

In addition to offering booking options for customers and independent travel agents, Vibe offers all the package benefits of Jet2holidays. These benefits include VIP customer service with flights, transfers to and from the airport and 2-5 star hotels included. Agents and customers also receive 22kg baggage allowance, and holidays of any duration to suit budgets and diaries, for GBP60 per person deposit with part payment plans available.