VisitBritain announces Group Day Travelcards for group travel in London

Visitors travelling on London’s transport network can now use the new Group Day Travelcards, from Transport for London (TfL), available for purchase online, VisitBritain has announced.

Available for groups of 10 or more people, Group Day Travelcards allow visitors and tourists to use a variety of different modes of transport when travelling in London, and are available online for the first time.

Group Day Travelcards are valid on Tube, DLR, London Overground, TfL Rail and most National Rail services within London fare zones 1 to 6. They can also be used on all London Bus services and on trams.

VisitBritain Commercial Director Carol Dray said: ‘Navigating a new city can be stressful, especially when you’re travelling in a large group, so we’re thrilled to be making this process easier by giving visitors the option to purchase their Group Day Travelcards online and begin exploring London’s fantastic sights from the moment they arrive.

‘The Group Day Travelcard is a ‘must have’ pass for any large group traveling on London’s extensive transport network, which not only offers easy access to many of the city’s attractions but also puts the rest of Britain within easy reach.’

Transport for London Director of Marketing Chris MacLeod said: ‘London is a fantastic place to visit any time of the year. Our partnership with VisitBritain will ensure customers travelling to London can now buy Group Day Travelcards online in advance, allowing them to start exploring all that the Capital has to offer more quickly.’

Group Day Travelcards can be used after 9.30am weekdays as well as anytime at weekends and national holidays at the cheaper price of £8 per adult and £4 per child. This compares with £12.10 and £6 for individual adults and children with a standard Day Travelcard. Groups must travel together when using the Group Day Travelcard.

Available for buying online from the TfL Visitor Shop, which VisitBritain operates on behalf of TfL, visitors travelling in groups can get their cards before their trip and can use them as soon as they arrive in London. Group Day Travelcards are also available to buy from ticket machines at Tube stations across London. Travel trade partners can also purchase these discounted tickets directly on the website, VisitBritain said in its release.

VisitBritain prepares for ExploreGB – the world’s largest B2B tourism event

VisitBritain is preparing for its new annual flagship international event, ExploreGB, which will debut at Ascot Racecourse from February 25-26, 2015.

ExploreGB aims to present and promote Britain and the island of Ireland to the largest possible audience of international buyers. British and Irish tourism suppliers and destinations attending the event will have the opportunity to meet and do business with up to 250 select international travel buyers from over 37 countries, including Germany, Brazil, China and the US.

VisitBritain’s acting CEO, Keith Beecham, said: ‘Our goal is to make ExploreGB the world’s largest and most influential B2B tourism event promoting Britain and the island of Ireland. Tourism Ireland will be an important strategic partner for this task, adding value in multiple ways.

Working together will allow us to maximise opportunities and having Irish suppliers in attendance further strengthens the quality of our international buyers, providing a wider offering.’

Niall Gibbons, CEO for Tourism Ireland, a partner for ExploreGB, added: ‘We are delighted to be part of the inaugural ExploreGB in 2015, which will provide another important platform for Tourism Ireland and our Irish industry partners to showcase and sell Ireland to key international travel buyers. We already work closely with VisitBritain, particularly in long-haul markets like China and India, to target people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa.’

In its first year, ExploreGB will be held in London – and subsequently will alternate annually between London and other regions within Britain. The event will be followed by extensive familiarisation trips around Britain for international delegates.

More than 150 British tourism suppliers have already registered for ExploreGB 2015, including hotel groups, transport companies, visitor attractions and retail outlets. Prices start from £795 for the two-day workshop.

VisitBritain is UK’s national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. VisitBritain’s ExploreGB partners include the tourism trade association UKinbound, as well as regional tourist boards VisitEngland, VisitWales, VisitScotland, London & Partners as well as Tourism Ireland.

 

VisitBritain announces success of GREAT campaign

VisitBritain, the UK body tasked with developing tourism in the nation, has announced that its GREAT international promotional campaign is bearing fruit in increased tourism spend.

The GREAT tourism campaign cost £25 million and is focussed on garnering interest from travellers in 14 major cities in nine countries around the globe. Predictions for its success estimate an additional inbound tourism spend of £200 million over the next two years.

A survey in the target cities that was carried out to gauge the effectiveness of the campaign has revealed that an impressive 72 percent of those questioned had recalled seeing the promotion, and 23 percent of respondents that were aware of the promotion said that they intended visiting the UK within the next year, compared to 11 percent of those that had not been made aware of the campaign. Estimating the GREAT campaign’s success in hard figures reveals that it potentially lured 422,000 extra visitors from the target cities.

Respondents also confirmed that the promotion had encouraged them to visit destinations in the UK other than the nation’s main tourist centre, London.

VisitBritain is predicting that the 31 million visitors that descended on the UK in 2012, spending £18.6 billion, will increase to 40 million a year by 2020, with the spend increased to £31.5 billion.

Maria Miller, the UK’s culture secretary, said, ‘The GREAT campaign has been fantastic, encouraging overseas visitors to come and experience the very best of Britain. We need to keep up the momentum, and continue to increase both the number of visitor numbers and the amount of money they spend here. The tourism industry has a key role to play in delivering economic growth and the GREAT campaign remains at the heart of the sector’s strategy.’

 

VisitBritain promotes UK in India

VisitBritain, the British tourist authority responsible for promoting tourism to the UK, is currently undertaking its annual trade event, VisitBritain India Mission 2013, in New Delhi and Mumbai, India.

The mission is intended to help UK-based travel companies and organisations that are involved in UK tour packages, attractions and the promotion of specific destinations to make new contacts with over 200 agents from all over India. India is a specific target for VisitBritain, due partly to the massive potential for inbound travel from Indian nationals that are keen to visit their friends and relatives in the UK. According to recent figures, 2012 was a record year for such visits, as well as a more general tourist in-flow from India.

355,000 Indian residents visited Britain in 2012 and spent a total of GBP318 million, doubling the number that visited in 2000, and that figure is expected to grow again this year. VisitBritain is targeting an additional 150,000 Indian visitors by 2020, representing a 40 percent increase and taking the annual total to over half a million.

VisitBritain’s overseas network director, Keith Beecham, commented, ‘The popularity of visits to loved ones and family members played a huge part in tailoring the content for our 2013 India mission. We will help foster relations with key trades who can help us achieve our ambitious targets for visitors from the region. We’re putting family friendly British businesses in front of decision makers, generating growth from a high spending region. Our research also suggests that potential visitors want to see more than just London and the Indian Trade mission will look to educate the industry, making sure they know all there is to know about Britain.’

 

VisitBritain Partners with British Airways for The Big British Invite

VisitBritain, the official tourism website for Great Britain, is partnering with British Airways, a UK-based airline company, as part of its marketing strategy following the 2012 London Olympics.

The agency has budgeted for a marketing expenditure of GBP13.5 million by partnering with airlines, hotel companies and tour operators, to offer bargains for overseas travellers.

In its new phase, the campaign will be offering advertising aimed at travellers in the US, India, China, Japan and the Middle East. The agency will be investing GBP5m in its partnership with British Airways to persuade travellers to visit Britain for Christmas shopping and to avail of the January sales, with a special offer from British Airways. The campaign is running from now until March 2013.

The agency has also announced a shopping campaign with Virgin Australia, with a combination of digital, radio, print and trade advertising.

The ‘The Big British Invite’ campaign features British people inviting tourists to visit Britain for its scenery and experiences. The ambassadors for the campaign include Alan Kingshott, chief yeoman warder of the Tower of London, and Ed Burstell, managing director of Liberty’s.

Christopher Rodrigues, the chairman of VisitBritain, said, ‘This summer has shown what the country can do when we are united in a common cause. This country showed passion, professionalism, drive and energy to stage the best ever Olympic and Paralympic Games. The test now is whether we can maintain this to create wealth and jobs through a major tourism drive.

This consultation with the industry, the public agencies and multiple Government departments that care about tourism and impact on its success has been designed to identify shared priorities and potential partnerships. International tourism is a growth industry but the global marketplace is getting tougher as other countries have recognised the potential of the sector. Britain can succeed if we focus – aligning priorities, investment and activity.

Tourism is the industry that can deliver the economic legacy of the 2012 Games. It is an industry that can deliver jobs quickly – right across Britain and at all skills levels – and much needed economic growth. Every GBP40,000 spent by overseas visitors to Britain can create a new job. International tourism is our third-largest earner of foreign exchange and contributed GBP3.1 billion to the nation’s coffers directly in taxation in 2011.’

 

VisitBritain to Entice International Visitors to UK

After completing a successful 2012 Olympic campaign, VisitBritain, the official tourism website for Great Britain, is strengthening its growth strategy for promoting the UK as a tourist destination.

The agency is hopeful of attracting around 40 million visitors by 2020, a 3 percent increase year on year, which is expected to generate GBP8.7 billion in additional foreign exchange to the country, and create around 200,000 more jobs. The agency is currently in a consultation with various other agencies, and public organisations to decide how to make the country more tourist friendly.

Christopher Rodrigues, the chairman of VisitBritain, said, ‘This summer has shown what the country can do when we are united in a common cause. This country showed passion, professionalism, drive and energy to stage the best ever Olympic and Paralympic Games. The test now is whether we can maintain this to create wealth and jobs through a major tourism drive.

This consultation with the industry, the public agencies and multiple Government departments that care about tourism and impact on its success has been designed to identify shared priorities and potential partnerships. International tourism is a growth industry but the global marketplace is getting tougher as other countries have recognised the potential of the sector. Britain can succeed if we focus – aligning priorities, investment and activity.

Tourism is the industry that can deliver the economic legacy of the 2012 Games. It is an industry that can deliver jobs quickly – right across Britain and at all skills levels – and much needed economic growth. Every GBP40,000 spent by overseas visitors to Britain can create a new job. International tourism is our third-largest earner of foreign exchange and contributed GBP3.1 billion to the nation’s coffers directly in taxation in 2011.’

Currently the UK welcomes 31 million global visitors every year from across the world, earning around GBP115 billion a year from tourism. Tourism is a major part of the UK economy, responsible for supporting around 2.6 million jobs.

 

VisitBritain pull multi-million campaign after ‘Brecon Beacon’ typo

The national tourism agency VisitBritain may be advised to double-check the spelling of promoted destinations, the next time they roll out a multi-million pound advertising campaign.

An eagle-eyed commuter in New York spotted the misspelling of Wales’ ‘Brecon Beacons’, instead the beauty spot had been spelt: ‘Breacon Beacons’.

The embarrassing glitch occurred on the latest campaign advertising ‘Great’ Britain – which aims to remind tourists around the world what is great about Britain, including this years major events: the Olympics and the Diamond Jubilee.

A member of the public uploaded the mistake onto the Internet, after it was spotted on a New York subway.

Mark Di-Toro from VisitBritain said: “This stems from an earlier version of the Brecon Beacons creative.

“The mistake was picked up before the launch of the campaign in London and was subsequently amended”.

However some of the images, which weren’t amended, were used by their advertising agency in America.

He added: “It’s a regrettable mistake which will not be repeated, but we have so much more to come from our £125 million advertising programme, which will act to inspire the world to visit Britain”.

VisitBritain’s marketing campaign will cost around £125 million in total, and will run over the next four years. £25 million has been spent on the current ‘Great’ poster campaign globally.

The adverts have been created to increase the current figure of tourists who visit Britain each year, bringing in an extra 4.2 million people.

Elizabeth Daniels, the managing director of Brecon Beacons Holiday Cottages revealed her delight after finding out VisitBritain had chosen to market the area.

However she said: “It is an enormous shame that potential travellers from New York will be googling Breacon by mistake”.

Although advertisers have been let off gently this time, as search engines correct the misspelling of ‘Breacon Beacons’.

Article by Charlotte Greenhalgh