P&O Cruises launches three new Wellbeing and Lifestyle cruises from Southampton

P&O Cruises has announced the launch of three new Wellbeing and Lifestyle cruises in collaboration with TV presenter and women’s health advocate, Cherry Healey, and stylist Kat Farmer.

The cruises are scheduled for 2024 and will be held in Spain, Portugal, and the Mediterranean, focusing on various aspects of wellness, including mind, body, sleep, face, and other lifestyle advice. The decision to offer these wellness cruises was partly influenced by research conducted by P&O Cruises, which revealed that personal health and wellbeing often take a backseat to other priorities, even among bosses. Despite feeling tired, stressed, and lacking proper sleep, only one in five Brits are dedicating a brief 30 minutes per week to ‘self-care.’

Workshops on these cruises will cover a range of topics, such as mindfulness, skincare, wardrobe essentials, breathwork, stillness, and meditation. Cherry Healey and Kat Farmer will be joined by special guests, including make-up artist Hannah Martin and fitness educator Sarah Gorman.

Cherry Healey said, ‘I’m so thrilled to be bringing everything l’ve learned over the past 15 years working in the wellness space to a series of workshops curated specifically for P&O Cruises guests. From how to get great quality sleep, to the best skin of your life, to knowing which of the latest supplements to take and why, we will be sending people home refreshed, rejuvenated and feeling their absolute best!’

Sarah Gorman said, ‘You have one body and it is your responsibility to treat it well. Look after the vessel that takes you through this life and it will look after you. My sessions will give you some of my favourite tips and advice to aid your holistic wellbeing.’

The three Wellbeing and Lifestyle cruises are:

* Spain and Portugal – 14-night cruise on Iona from £699pp, departing January 27, 2024. Departing from and returning to Southampton, ports of call are Madeira, Tenerife, Gran Canaria, Lanzarote, Seville (from Cadiz) and Lisbon (overnight in port).

* Spain and Portugal – 14-night cruise on Iona from £799pp, departing March 2, 2024. Departing from and returning to Southampton, ports of call are Lisbon (overnight in port), Seville (from Cadiz), Lanzarote, Gran Canaria, Tenerife and Madeira.

* Mediterranean – 14-night cruise on Arvia from £999pp, departing May 12, 2024. Departing from and returning to Southampton, ports of call are La Coruna, Valencia, Marseille, Barcelona, Alicante and Seville (from Cadiz).

The prices are based on an Early Saver fare and include full board meals, entertainment and children’s clubs. Guests booking an applicable Select Price fare on one of the Wellbeing and Lifestyle cruises before September 4, 2023, will receive double onboard spending money.

Scotland to promote wellness tourism

Scotland is planning to promote the global movement in the travel industry known as ‘wellness tourism,’ according to VisitScotland.

Valued globally at $639bn in 2017, wellness tourism has grown more than twice as fast as tourism overall with visitors looking for immersive experiences or ways to improve self-development. The annual Trends paper published by the tourism agency examined the ‘global consumer phenomena,’ highlighting a range of micro-trends that can help visitors enhance and maintain their personal wellbeing.

The potential trends for 2019 include: Restorative Recreation, which focuses on Scotland’s beautiful landscapes and scenery highlighting the emotional benefits of ‘ecotherapy’ and long-term, physical health improvements associated with time spent in green spaces; and Creative Retreats, which enables travellers to create lifelong memories – focusing on the role of hobbies, skills development and unique opportunities. The paper suggests ‘writing workshops, artists retreats, outdoor survival schools and cookery courses could all enhance the popularity of a destination.

The other trends include: Trav-agogy, which focuses on the journey of visitors rather than the overall destination. More visitors are looking to learn about the destination, immersing themselves in the local culture or learning about history and heritage; and Green Getaways as more visitors today appreciate the impact travel can have on the environment.

Tourism Secretary Fiona Hyslop said: ‘2019 looks to be another exciting year for tourism with this new paper highlighting the potential for businesses to invest in experiences which are beneficial for people’s health and wellbeing.

‘Whether it’s our fantastic scenery which is encouraging people to experience our great outdoors, or activities like cookery workshops or outdoor retreats which are helping to develop people’s skills, it’s clear that Scotland really does have something for everyone.’

Chris Greenwood, VisitScotland Senior Insights Manager, said: ‘Our annual trends paper is designed to help the tourism sector, showing them what consumers want and inspiring businesses to adapt or develop their products accordingly.

‘Wellness tourism is a trend that’s not going away and is expected to continue growing. With wellness travellers found to be very high-spending, high-yield tourists, there is huge potential for businesses who want to appeal to this market, creating experiences that enlighten the sense and feed the soul. Fortunately, Scotland’s ability to embrace wellness within our visitor economy is embedded within our tourism industry DNA.

‘Tourism is more than a holiday experiences- it is the heartbeat of the Scottish economy and touches every community, generating income, jobs and social change.’