The Association of British Travel Agents (ABTA), a UK-based travel agents association, is launching a winter sports marketing campaign for enthusiasts.
The association will be exhibiting at the Ski and Snowboard show at Earl’s Court, in London from October 31, to November 4, 2012. The ABTA stand will be hosting a number of activities, including a Wii ski jump competition to win a seven night snow-sure ski holiday, and a prize draw to win either a seven-night break or a weekend for two to Hemsedal, Norway.
Victoria Bacon, the head of communications at ABTA, said, ‘For many of our Members the winter sports market is an important part of their business and these activities will help educate consumers about the advantages of booking with an ABTA Member in an inspiring and fun way. We also want to make sure those going away are fully prepared to enjoy their ski trip as that helps our Members ensure their customers have a safe and happy holiday.’
ABTA and the Foreign and Commonwealth Office (FCO), a UK government agency that oversees the interests of UK residents overseas, are jointly producing a Winter Sports Checklist and a guide on ‘How to have a safe and healthy holiday in the snow’, currently available on www.abta.com/getfitforski.
ABTA staff and members will be offering travel advice, tips and information for travel consumers to help them decide on the perfect winter sports holidays.
A recent report from ABTA’s Consumer Trends research shows that awareness of ABTA among younger travellers has increased from 36 percent last year, to 38 percent this year, with ‘younger travellers’ being in the 15 to 24-year age group.
The top foreign holiday destinations revealed…
Tenerife and Geneva are shaping up to be the most visited destinations for Brits looking for a winter break, according to leading car hire comparison site carehiremarket.com. Based on car hire bookings to date for December 2011 and January 2012, fly drive holidays look set to be most popular in the largest of the sunny Canary Islands, Tenerife, and with holiday makers on the hunt for snow from the Swiss city of Geneva.
The other destinations in the top five prove that much needed winter sun is rather important to us chilly Brits, with the southern city of Faro in Portugal and Cape Town in South Africa also popular for car hire holidays. In addition, a pint of warming festive Guinness looks to be a draw, with the capital of Northern Ireland, Belfast, making it into the top five.
Compared to bookings during the winter months of 2010, it looks like popular destinations such as Spain and Greece are falling off the top of the league table. Palma de Majorca won first prize with Malaga and Alicante coming second and third in 2010. However, perhaps us Brits are becoming more adventurous with winter trips, leaving the summery Sangria and ancient Greek architecture behind.
“With forecasters warning of another big freeze this winter with Siberian temperatures and widespread snow, it’s no wonder that many Brits are looking to take to the skies and fly off to sunnier climes,” commented Andrew Shorrock, Product Manager at leading car rental comparison site carhiremarket.com. “Although snowy Geneva is popular, our other top destinations offer hotter temperatures and winter sun and so far it looks like Brits are being a bit more adventurous in their choice of holiday.
We’ve already had lots of bookings from people looking for a winter getaway, who see the benefit of receiving great deals by getting car hire sorted well in advance. As the demand for winter fly-drive holidays starts to pick up, getting online and booking your car hire early will certainly help prevent disappointment, whether you are looking for sun and sand or a week on the slopes.”
With Christmas just around the corner, now is the ideal time to book your ski break for early 2012 so here are some of our top ski destinations for the New Year for you to enjoy some time on the slopes and après ski!
The beautiful resort of Mayrhofen is one of the most popular resorts in Europe and it’s not hard to see why! With plenty to do for skiers and non-skiers alike, the resort has slopes for beginners, intermediates and experts alike as well as excellent ski schools for you to brush up on your skills. It’s also renowned for its nightlife with bars, restaurants and live music every night.
Trendy yet traditional, Meribel is a purpose built French resort full of charming chalets with slopes to suit skiers of all abilities. It’s ideal for families with plenty of activities for the kids and a number of slopes adapted to make them safer for younger skiers.
Andorra is one of the smallest countries in Europe and is set in the heart of the Pyrenees. It’s an ideal location for beginners due to its gentler slopes and excellent ski schools, and if its après ski you’re after the resort gets very lively of a night time.
Nevis Range, Scotland
If money’s tight, stick to the UK! Scotland is a great place for a ski break and the Nevis range is home to Britain’s only mountain gondola. There are 24 runs in total with ski and snowboard lessons available for skiers of all abilities and ages.
Famous for its slopes for decades, if you’re heading across the pond for your ski break Aspen in Colorado is a must visit. Popular with the rich and famous (many celebrities have holiday homes here), the resort has varied slopes to suit all abilities and is rich in history and character. There are 4 peaks, with plenty of trails so that you never have to do the same run twice.
At NetVoucherCodes.co.uk we have plenty of offers and deals to help you with the cost of booking your ski break, including Thomson discount codes so you can get the holiday you want this winter for less!