While most economies of the world are struggling to make headway against the gloom of recession, miraculously the travel industry appears to be on an upward trend, as global budgets for vacations continue to increase.
A survey, sponsored by the Wyndham Hotel Group, has recently polled around 5,600 adults residing in cities of the US, Brazil, Canada, China, and the UK. According to the survey, 70 percent of the respondents intend to spend a similar budget or more on vacationing in 2012, compared to their budget in 2011, with 35 percent intending to spend more than last year.
Around 66 percent of Chinese travellers and 52 percent of US travellers intend to travel on longer holidays this year, compared to last year, while 37 percent of US travellers, 36 percent of travellers from Canada, and 42 percent of Chinese travellers are planning a vacation with more expensive entertainment and excursion options.
The report also suggested that around 34 percent of travellers claimed to be members of hotel loyalty programmes, with 50 percent of Chinese travellers, 40 percent of US travellers, and 20 percent of UK travellers belonging to at least one hotel loyalty programme. Of the hotel loyalty programme members, around 62 percent claimed that their travel decisions are influenced by their loyalty programme memberships.
Visitors showed a preference for visits to theme parks, with around 43 percent of travellers voting for the parks, while 40 percent voted for shopping destinations, and 37 percent voted for adventure trips, such as mountain climbing and skiing.
Of the travellers that are looking to lower their travel expenditure this year, around 24 percent of them intend to give up their holiday entirely, while others want to cut down on dining out or going out with friends, instead of giving up their holidays completely.