WCF, the company behind three multi-award-winning campsites, has launched a custom-built app designed to enhance the guest experience. Developed in collaboration with technology firm Holidaymaker, the app provides visitors with key information about accommodation, amenities, and local attractions while encouraging interaction and seamless trip planning.
The app has been rolled out across WCF’s three sites:
- Drummohr Camping and Glamping Site (near Edinburgh)
- Herding Hill Farm (close to Hadrian’s Wall in Northumberland)
- Longnor Wood (in the heart of the Peak District)
Key Features of the App:
- Easy access to accommodation details, site facilities, events, and optional extras
- Handy reminders to help guests prepare for their stay
- Interactive campsite map for seamless navigation
- Recommendations for local dining and attractions, with booking links
- Walking and cycling route suggestions
- Special offers, booking management, and feedback submission
- Option to rebook before departure and enjoy loyalty discounts
This digital upgrade ensures guests enjoy a smoother, more connected, and more convenient camping experience.
Guests can also create personalised holiday itineraries before they arrive via the app, and receive pop up notifications with useful information such as any emergency road closures nearby, or the arrival of a mobile pizza van or ice cream van on site.
Jo Ritzema, Executive Chair of WCF, said: “Our guests are what make the success of our campsites, and we’re always looking at ways to improve the on-site experience to make their stays even better than before.
“The app boosts the services we already provide and helps ensure that our guests have all the information they need for an enjoyable and relaxing stay.
“We worked closely with the team at Holidaymaker to develop a different version of the app for each site so it reflects the location, and the events and activities available.
“We believe it takes staying at all our campsites to the next level and it’s really exciting that our guests now have easy access to these extra services and offers at the touch of a button.”
All three sites are five-star rated from the AA and have picked up numerous awards including Drummohr being named best campsite in the UK in a poll by Camping magazine, Longnor Wood winning the AA’s Heart of England Campsite of the Year and the UK’s Best Adult Only Site by Campsites.co.uk for two consecutive years, and Herding Hill Farm achieving a coveted AA Platinum Pennant Award.
David Lakins, CEO of Holidaymaker, said: “Working with the WCF team has been a pleasure, and we’re excited that the Holidaymaker platform is continuing to enhance the guest experience.
“The app is already seeing an impressive number of downloads, enabling guests to better self-serve and fully explore the stunning surroundings. The WCF team has really engaged with the app, and Holidaymaker’s Direct-to-Guest Marketing™ tools, and it’s fantastic to see how much of an impact it is having for both staff and guests.”
A different version of the app is available for each individual campsite and can be downloaded on all main mobile devices. The app can be downloaded by anyone, with or without a booking. The sites promote the app via notices on site, on their websites and on social media.
WCF is an employee-owned family of businesses which operates across the UK in the leisure, retail and logistics sectors.
