The Advantage Travel Partnership has reimagined its cruise guide, introducing ‘The Cruise Collection’. This revitalised edition is both comprehensive and user-friendly.
Now available in a 36-page magazine-style format, 12,000 copies will be distributed, featuring 25 prominent cruise lines.
A Strategic Revamp for Enhanced Engagement
The newly named The Cruise Collection represents a significant overhaul in Advantage Travel Partnership’s approach to cruise marketing. By including prestigious lines such as Royal Caribbean, Celebrity Cruises, and AmaWaterways, the guide positions itself as an essential tool for member agents. The emphasis is on fostering member expertise to promote their services innovatively, thereby enhancing consumer engagement through personalised channels.
Members are encouraged to utilise the guide as both a marketing and training resource, particularly designed to facilitate seamless interaction with clients. With the availability of digital versions, the guide promises to revolutionise cruise promotions, reaching as many as 50,000 customers directly through email marketing.
Empowering Members with Unbranded Customisation
The guide’s unbranded format offers unprecedented customisation, allowing members to tailor the content to suit their clientele. This flexibility is pivotal in aligning the material with specific client needs and preferences.
This strategy not only broadens the reach of cruise services but also intensifies the members’ ability to personalise marketing content, thus improving client relations and enhancing booking potentials.
Latitude Cruise Community: A Hub for Knowledge
Advantage’s Latitude cruise community stands as a free and invaluable platform for members.
It serves as a nexus for information exchange and collaboration, enabling agents to harness the guide’s full potential.
With the annual distribution of The Cruise Collection, members gain access to up-to-date resources that bolster their selling and educational capabilities.
The integrated approach of connecting community resources with the guide aims to create a robust ecosystem for cruise learning and promotion.
Digital Expansion and Engagement Tactics
The digital release of The Cruise Collection seeks to leverage modern marketing trends, facilitating a broad spectrum of digital interactions.
By anticipating the reach of 50,000 customers, Advantage is poised to maximise digital footprint and consumer influence.
The digital complements of the guide include curated social media and email assets, ensuring a comprehensive engagement strategy.
This multifaceted digital approach ensures that the promotion of cruise lines is not only expansive but also targeted and efficient.
Testimonials from Industry Leaders
Jonny Peat, Senior Commercial Manager for Cruise at Advantage, highlighted the guide as a pivotal sales catalyst. “The Cruise Collection is a phenomenal sales tool for agents and a source of inspiration for consumers,” he articulated.
Peat affirmed the guide’s role in introducing cruising to novices, expressing confidence in its capacity to inspire and inform.
He attributes the guide’s scale and ambition to the consortium’s dedication to the cruise sector.
This endorsement from leadership underscores the strategic value and vision behind The Cruise Collection.
Market Growth and Future Prospects
The cruise sector is experiencing remarkable growth, a trend the Advantage Travel Partnership is keen to capitalise on.
The introduction of this revamped guide is a testament to the flourishing nature of the industry and underscores the consortium’s proactive stance in a dynamic market.
By aligning with key industry players, Advantage fortifies its position and opens avenues for enhanced commercial opportunities.
The Cruise Collection is expected to play a central role in navigating and maximising these growth prospects.
Annual Print Strategy and Distribution Goals
The transition to an annual printing schedule reflects Advantage’s strategic commitment to maintaining an updated and relevant resource for its members.
Drawing from a pool of leading cruise partners, the guide stands as a beacon of opportunity.
The Cruise Collection is set to become an indispensable resource for Advantage members. Its strategic redesign and comprehensive distribution plan underscore its role in shaping the future of cruise marketing and client engagement.
