Newmarket Holidays is rolling out an exciting new promotion, urging travel agents to engage in an Olympics-themed competition. This initiative aims to boost sales and reward agents with attractive prizes.
From safari vacations to high-street shopping vouchers, the ‘Going for Gold’ campaign presents a golden opportunity for agents. Running throughout August, the campaign combines weekly themes with a prize draw, sparking interest and friendly competition among travel professionals.
An Overview of the Exciting ‘Going for Gold’ Campaign
The new ‘Going for Gold’ campaign by Newmarket Holidays seeks to invigorate the travel sector by engaging agents in a vibrant competition. This incentive program, designed with an Olympics motif, aims to motivate agents by associating their sales targets with the thrill of sports achievement. Prizes range from high-value travel experiences to vouchers, catering to a wide array of interests.
A different weekly theme keeps the campaign fresh and exciting, encouraging agents to participate consistently. Agents must visit Newmarket’s Facebook page to uncover the weekly themes, ensuring they remain engaged with the campaign’s dynamic structure.
Attractive Rewards on Offer
Participants in the ‘Going for Gold’ challenge have a chance to win an extensive range of prizes, fostering healthy competition and excitement. Some of the standout rewards include exotic fam trips to the U.S. and Italy, offering agents the opportunity to experience new destinations firsthand.
The most coveted prize perhaps is the African safari holiday for two, an experience that promises enriching adventures in the wild. Such incentives not only spur sales but also enhance agents’ personal growth through travel.
Agents also vie for high street shopping vouchers and team night outings, which further add to the allure of participating in this invigorating exercise. These mixed rewards cater to diverse preferences, making participation appealing to a broad audience of agents.
How to Participate and Win
Engaging in this competition is straightforward. By selling qualifying holidays, agents are automatically entered into the prize draw. Additionally, agents can hunt for one of the 21 golden tickets hidden within Newmarket’s summer tour brochures, elevating excitement and involvement.
The golden tickets present an extra layer of challenge and reward for agents, sparking a treasure hunt-like experience. This unique feature encourages agents to interact more deeply with promotional materials, enhancing their product knowledge.
Every ticket found not only increases agents’ chances in the draw but also boosts team spirit as agents collaborate and share tips on how to secure one of these rare tickets. The blend of competition and collaboration marks a key highlight of the campaign.
Strategic Campaign Launch Timing
Launching on August 5th, this campaign aligns strategically with the peak season of sports and travel. The timing leverages the festive energy surrounding summer sports events, driving both agents and clients to engage more actively with travel bookings during this period.
By tapping into the collective excitement of the sports season, Newmarket Holidays effectively parallels their campaign with broader societal rhythms, maximizing visibility and participation.
Leveraging Social Media for Success
Social media plays a crucial role in this incentive, with the Nic Newmarket Facebook page serving as the central hub for weekly updates and themes. This digital strategy ensures broader reach and instant interaction, critical for maintaining momentum throughout the competition.
Agents are encouraged to follow the Nic Newmarket page to stay informed of weekly themes, view live broadcasts, and gather tips from the trade sales team. This interaction helps agents remain informed and inspired to participate actively.
The use of social media not only cultivates a sense of community but also enhances real-time engagement, allowing agents to showcase their achievements and share strategies on platforms they frequently visit.
Chief Commercial Officer’s Insight
David Sharman, Newmarket Holidays’ Chief Commercial Officer, highlights the campaign’s intent to embrace the spirit of summer sports and reinforce partnerships with trade partners. ‘With the summer of sport now in full swing, we wanted to celebrate with our own competition for trade partners,’ Sharman states.
Sharman’s emphasis on rewarding agents reflects a broader industry trend toward appreciation and recognition, encouraging sustained performance and loyalty. The campaign underlines the importance of mutual growth and recognition between the company and its agents.
Final Thoughts on the Incentive Initiative
The ‘Going for Gold’ campaign is a testament to Newmarket Holidays’ commitment to innovation and collaboration within the travel industry. By weaving sports themes with sales targets, the initiative not only inspires engagement but also celebrates shared achievements.
As agents participate, they gain more than rewards; they build stronger industry connections and enhance their expertise, contributing positively to their professional journey.
Newmarket Holidays’ ‘Going for Gold’ promotion captures the spirit of friendly competition and mutual growth. By offering diverse incentives, it empowers agents to achieve their best while exploring new professional horizons.
