Gold Medal announces a thrilling opportunity for travel agents with a self-drive fam trip to California, coinciding with the release of their 2024-25 brochure. This initiative, in partnership with California Tourism and United Airlines, highlights exciting destinations.
The strategic collaboration aims to boost agent engagement by offering hands-on experiences in top destinations like San Francisco, Sonoma, Sacramento, and Yosemite. This initiative is a testament to Gold Medal’s commitment to providing exceptional experiential learning for agents.
Gold Medal has unveiled an exciting opportunity for travel agents, offering a self-drive fam trip to California. This initiative celebrates the launch of their USA & Canada 2024-25 brochure. Collaborating with California Tourism and United Airlines, the B2B dnata Travel Group UK brand is inviting agents to explore destinations such as San Francisco, Sonoma, Sacramento, and Yosemite.
To secure a place on this exclusive trip, agents must register a US or Canada package with Gold Medal between 2nd July and 31st August. Additionally, a wild card entry to the trip will be granted at the campaign’s conclusion. This competition promises a unique chance to experience California’s diverse offerings.
The new brochure introduces 48 new properties and an array of multi-centre holidays, escorted tours, and self-drive itineraries. Among the highlights are popular destinations like Orlando, New York, and Las Vegas. Furthermore, the Deep South and Western Canada have demonstrated significant growth, reflecting evolving consumer interests.
In response to rising demand, Gold Medal has increased hotel options in Nashville and the Canadian Rockies. This expansion is aimed at accommodating the growing number of travellers drawn to these regions. The enhanced offerings are designed to cater to a broad spectrum of customer preferences.
Deborah Wadhams, Gold Medal’s head of long-haul products, expressed enthusiasm about the new brochure, emphasising the meticulous attention given to customer needs. Wadhams noted a substantial increase in demand for self-drive, motorhome holidays, and multi-destination itineraries. She also highlighted the emerging trend of rail travel for exploring historic cities.
Christmas travel to the US remains a strong draw, with New York leading as the quintessential holiday destination. However, the brochure also offers alternatives for experiencing festive traditions across the country. The campaign encourages discovery of lesser-known destinations that offer quintessential American holiday experiences.
Gold Medal’s new offerings underline the brand’s commitment to variety and quality. The expanded itineraries include several options for those looking to explore beyond the traditional tourist trails, further supporting agents in meeting varied client demands.
This new initiative by Gold Medal not only promotes the latest offerings in their brochure but also reinforces their dedication to agent engagement and market responsiveness.
Through such innovative incentives, Gold Medal continues to lead in providing unparalleled experiences and expanding travel opportunities for agents, ensuring they remain well-informed and inspired.
