AmaWaterways has launched a series of incentives targeting travel agents, designed to spark interest and drive sales. The programme coincides with Valentine’s Day, offering lucrative rewards linked to booking performance.
AmaWaterways has introduced enticing incentives for travel agents, linking Valentine’s romance with the thrill of winning a European river cruise. Between the 14th and 29th of February 2024, agents have the opportunity to enter a prize draw with each booking for the year 2024, promising a travel experience through the scenic landscapes of Europe.
The cruise line is also enhancing its Love2Shop scheme. For every double occupancy booking, agents receive £50 worth of vouchers, while single bookings earn £25. These vouchers serve as a nod to the growing success and footfall observed during January 2024, a month marked by significant growth in bookings, which surged by 93% compared to the previous year.
In addition to the voucher scheme, AmaWaterways’ ‘Sell 5, Sail Free’ initiative provides another layer of motivation. This programme rewards agents with a complimentary cruise for two following the completion of five bookings. This strategic effort not only aims to boost bookings but also fosters a stronger relationship between the company and its trade partners.
Andrea Stafford, the Sales Director, emphasised the importance of this initiative by noting the increase in new agencies participating. Despite the influx of existing partners, the number of new agency partners grew by 10% from January 2023. This increase highlights the cruise line’s expanding influence and appeal within the travel sector, further underpinned by substantial consumer savings and free flights.
The bespoke consumer benefits offered by AmaWaterways are substantial, with savings of up to £1,500 per couple. Additionally, the inclusion of free flights enhances the appeal, positioning the cruises as a more attractive option amidst a competitive market. Agents are equipped with numerous sales tools to entice prospective customers looking for a luxury river journey.
The initiatives not only bolster immediate sales but also strengthen long-term trade partnerships. By rewarding successful agents and enhancing their client offerings, AmaWaterways ensures a reciprocal relationship. This robust approach serves to both increase agency loyalty and promote the cruise line as a premier choice for European river excursions. This dual focus on sales and partnerships forms a cornerstone of the company’s strategic growth plan.
Looking ahead, AmaWaterways remains committed to supporting its trade partners and expanding its market presence. The ongoing incentives and rewards are designed to ensure continued growth and sustained interest from both agents and consumers alike. The strategic initiatives in place position the company well to maintain momentum in an ever-evolving travel landscape.
The strategic initiatives by AmaWaterways aim to solidify its position in the competitive cruise industry by enhancing agent relationships and consumer appeal. These incentives are expected to foster continued growth and engagement.
