Celebrity Cruises is contemplating increasing its UK presence by homeporting a second ship, depending on sustained demand levels.
Giles Hawke, Celebrity Cruises’ MD for EMEA, remains optimistic about the UK market’s potential growth, driven by consistent demand for the Celebrity Apex.
Celebrity Cruises has recorded impressive sales figures, exceeding the levels achieved in 2023. Giles Hawke, the Managing Director and Vice-President for the EMEA region, expressed his satisfaction with the performance of sales agents during the recent wave season. The strength of demand for Celebrity Apex has been paramount, indicating robust market interest and potential for growth.
Giles Hawke highlighted that the strong demand from both UK and international markets is providing Celebrity Cruises with good reason to reflect on increasing its fleet within the UK region.
Their continued efficacy in sales will determine the likelihood of a second Edge-class vessel homeporting from Southampton.
The presence of an additional vessel would also cater to the increasing appetite for premium cruising experiences amongst UK travellers.
This familiarity makes the Celebrity Apex an easier sell, and agents continue to leverage its reputation to boost sales.
Addressing these challenges presents opportunities to capitalise on the existing demand for sophisticated cruise experiences.
Celebrity Cruises is optimistic about the future prospects of homeporting a second ship in the UK if current demand trends persist.
The potential expansion of Celebrity Cruises’ UK operations hinges on sustained demand and effective market strategies. With continued support from sales agents, expanding the fleet could soon be a viable reality.
