Classic Package Holidays has expanded its offerings, announcing the addition of over 1,000 hotels across 11 new destinations. This strategic move is aimed at enhancing value and expanding customer options.
The inclusion of long-haul destinations like the Maldives and Thailand, along with various short-haul European cities, reflects their commitment to meeting diverse traveller needs. By aligning new destinations with customer feedback, they continue to broaden their appeal in the travel market.
Expanding Horizons with New Destinations
Classic Package Holidays has significantly broadened its offerings by introducing over 1,000 new hotels across 11 diverse locations. The long-haul line-up now features the Maldives and Thailand, while Cape Verde is a new addition to the mid-haul programmes. For those seeking shorter journeys, destinations like Bulgaria, Croatia, Italy, and Montenegro have been added to the list.
The company is now providing city break options in iconic European cities including Amsterdam, Madrid, Paris, and Prague. According to Si Morris-Green, Director of Agency Sales, the expansion is a strategic response to feedback from agent partners. These additions are expected to meet the increasing demands of their trade partners and offer more value-driven travel experiences.
Capitalising on Demand in the Indian Ocean
The Maldives has experienced high demand due to its reputation as a luxury destination. The decision to expand here aligns with a surge in interest from trade partners for Indian Ocean locations. Classic Package Holidays is leveraging this interest by offering more than 30 island resorts, combining their established brand of great-value holidays with the region’s allure.
Similarly, Cape Verde and Thailand have become appealing options, especially since they are not widely featured by other B2B operators. This strategic initiative places Classic Package Holidays in a favourable position to capture a unique market segment.
Morris-Green emphasised, “Our ability to book any flight from any airport is a proposition highly valued by our partners, particularly when selling city breaks.”
Increasing Appeal with Competitive Pricing
Price competitiveness is a key driver of Classic Package Holidays’ strategy. For example, seven-night stays at Bandos Maldives can be booked from £1,546 per person, while a week at Front Village, Phuket, Thailand is available from £968 per person.
Additionally, European destinations like the Zaton Holiday Resort in Croatia offer budget-friendly options, starting at £237 per person for a week. City break packages, such as a three-night stay in Prague starting at £139 per person, highlight the operator’s focus on affordability.
These pricing strategies are designed to attract a broad customer base by offering flexible and economical travel solutions, thus maintaining a competitive edge in the market.
Partnerships and Their Impact
Strategic partnerships have enhanced Classic Package Holidays’ market position. A notable example is its collaboration with SunExpress, a joint venture between Turkish Airlines and Lufthansa. This partnership enables more flexible options concerning flights, luggage, and transfers, crucial for agents when offering tailored packages.
Turkey has been a focal point during peak seasons due to this flexibility. The partnership with SunExpress stands out for its contribution to making travel packages more accessible and appealing by integrating competitive pricing with premium service offerings.
Morris-Green noted that these partnerships are vital in sustaining growth and expanding the brand’s reach to new regions, underscoring the benefits these alliances bring with their extensive network and service capabilities.
Market Strategy and Future Projections
The strategic inclusion of new destinations and competitive pricing are part of Classic Package Holidays’ broader strategy to become a market-leading B2B-only proposition. Their approach aligns with a focus on flexibility and comprehensive service offerings that cater primarily to their trade partners.
As these new locations grow in popularity, the company anticipates a positive reception and increased market traction. The introduction of diverse travel options not only enhances their current portfolio but also helps meet future customer expectations.
Morris-Green articulated, “We are thrilled about the potential these destinations bring, both as refreshing options for our clients and as key elements in our growth strategy.” The company’s readiness to adapt and evolve reflects its commitment to the long-term development of its holiday offerings.
Technological Advancements in Service Delivery
Implementing technology is crucial to Classic Package Holidays’ operations. The integration of booking systems that permit flight selection from any airport demonstrates their commitment to streamlining services and enhancing user experience.
These technological initiatives are designed to simplify processes for agents, allowing them to cater more effectively to a diverse clientele with varied travel preferences. By investing in robust technology platforms, Classic Package Holidays ensures that it stays ahead of the curve in delivering efficient service.
Classic Package Holidays’ strategic expansion reflects their ambition to lead in the B2B travel sector. With new destinations and a focus on affordability, they enhance their market presence.
The innovative integration of easy booking solutions and strategic partnerships underscores their commitment to delivering comprehensive travel options, positioning them for continued growth and success.
