Escorted touring operator Exoticca has aligned with the Association of Touring and Adventure Suppliers (Atas) to enhance its offerings to UK travel agents. The company, headquartered in Barcelona, aims to leverage this partnership to increase its presence in the UK market.
Exoticca’s strategic move to join Atas highlights its commitment to strengthening relationships with travel agents. This partnership is set to open doors to new opportunities for both Exoticca and the agents, fostering growth in the travel sector.
Exoticca, a premier touring company, has taken a significant step by joining Atas, aiming to engage effectively with UK travel agents. This decision comes as Exoticca seeks to showcase its diverse range of private and small group tours covering over 60 global destinations. By joining Atas, Exoticca aspires to build stronger connections within the UK travel community, capitalising on its successful engagement in North America and Spain.
Exoticca’s strategic focus is on enhancing its technological capabilities to support UK agents better. Plans for 2024 include improving booking technology, adding user-friendly features, and expanding the range of available destinations and experiences. This approach aims to simplify the booking process for agents.
With year-on-year sales growth of 60% globally in 2023, Exoticca anticipates continued success in 2024, supported by robust trade sales in the UK. The company’s focus on experiential travel, offering value through tailored accommodation and excursions, aligns with evolving traveller preferences for immersive experiences.
Experiential travel has surged, with travellers seeking deeper connections with the destinations they visit. Exoticca’s tours are designed to meet this demand, offering authentic cultural and historical immersions that appeal to a broad audience. This trend represents a significant opportunity for agents to tap into the growing market for personalised travel experiences.
Exoticca is set to host a series of webinars to showcase its new offerings. These sessions will provide agents with exclusive insights into Exoticca’s tours, equipping them with the knowledge to attract customers effectively. The webinars are also an opportunity for agents to engage directly with Exoticca, fostering a collaborative community atmosphere.
Exoticca’s partnership with Atas marks a pivotal moment in its UK market strategy, offering enhanced opportunities for growth and engagement. The focus on agent support and flexible tour offerings positions Exoticca as a key ally for travel agents seeking to meet evolving consumer demands.
With its commitment to innovative solutions and agent success, Exoticca is poised to continue its upward trajectory in the UK travel market. The collaboration with Atas not only amplifies its reach but also solidifies its role as a leader in experiential and value-driven travel solutions.
