Protected Trust Services (PTS) has strategically expanded its operations by opening a new office in Sunderland. This marks its third location, aimed at enhancing service offerings to its growing membership base.
The new Sunderland office will not only accommodate members of the sales and marketing team but will also offer hot desk spaces for visiting suppliers. This move aligns with PTS’s objective to double its membership within the next five years, reinforcing its commitment to better serve its members.
Strategic Growth and Rebranding
Over recent years, Protected Trust Services has undertaken a comprehensive rebranding initiative. This rebranding is central to its strategy to expand its membership from 400 to 1,000 members in the coming five years. The opening of the Sunderland office is a key component of this strategy, enabling the consortium to better serve its northern members.
Daniel Landen, Chief Executive of PTS, emphasized the importance of regional presence, stating, “Having an office in the north means we can really get the message out there about PTS,” highlighting the organisation’s dedication to accessibility and communication.
The choice of Sunderland as the location for this office underscores PTS’s aim to improve direct communication with members and suppliers, reflecting a commitment to regional development within the UK travel market.
A Dedicated Hub for Collaboration
The Sunderland office is not merely another location; it is a dedicated hub for collaboration and engagement. With up to eight members of the sales and marketing team stationed there, the office will play a crucial role in fostering relationships with members.
Moreover, the facility provides hot desk spaces, facilitating visits from suppliers and ensuring that communication remains direct and effective. Regional members are expected to benefit significantly from this easy access, fostering a sense of community and collaboration.
PTS is keen on hosting various events in the new location, such as supplier dinners and networking sessions, to further solidify the bonds within its expanding network.
Commitment to Member Success
PTS places a strong emphasis on the success and satisfaction of its members. “Our mantra is our members are our customers, we are here to serve them,” said Daniel Landen during the PTS conference.
By offering a one-stop-shop solution tailored to the needs of travel agents, PTS ensures they are equipped to cater to a diverse clientele. This approach not only attracts new members but also retains existing ones.
The company provides solutions that enable agents to operate flexibly and independently. Recent statistics indicate that 40% of PTS members are agents, while 60% are operators.
Strengthening Relationships Through Events
Emma Collis, Executive Director at PTS, highlighted the importance of relationship-building events, stating, “The key thing is relationships. We want to get to know you better.”
Future plans include a variety of events and meetups. Such gatherings are pivotal in cementing relationships and ensuring PTS is responsive to member feedback.
By increasing face-to-face interactions, PTS aims to enhance its understanding of member needs, providing tailored solutions and support.
Adapting to Industry Challenges
The travel industry is faced with numerous challenges, and PTS is adapting by bringing its technology team in-house. This move will enable the organization to swiftly respond to technological demands and enhance its service offerings.
PTS’s decision to invest heavily in technology underscores its commitment to remaining at the forefront of industry innovation, ensuring its members can compete effectively in a dynamic market.
By maintaining a strong technological backbone, PTS supports its members in navigating market shifts and emerging trends, solidifying its status as a leader in the travel consortium sector.
Expanding Member Opportunities
The decision to open a new office in Sunderland is part of PTS’s broader strategy to expand member opportunities and services. By establishing a physical presence, PTS is investing in its future growth and capacity for innovation.
This expansion demonstrates PTS’s proactive stance in addressing the evolving needs of its members, offering them enhanced support and resources to thrive.
The new office is expected to play a pivotal role in achieving PTS’s ambitious membership goals, creating a robust network of highly satisfied and engaged members.
Looking Ahead
PTS’s expansion into Sunderland signifies a significant milestone in its quest for growth and improved member services. The company remains committed to building strong partnerships and offering top-tier support.
The opening of the Sunderland office represents a strategic advancement in PTS’s mission to enhance its services and member relations. By fostering regional connections and investing in technology, PTS is well-positioned to meet its ambitious membership and service goals, reinforcing its leadership in the travel consortium industry.
