Fred Olsen Travel is expanding its reach with the opening of its 23rd branch in Tonbridge, Kent. This new store marks a significant milestone as the travel agency’s first in the region and is set to become its flagship branch.
The store is a strategic addition to the company’s aggressive growth plan, demonstrating its commitment to reaching new customers. With a target turnover of £2 million within two to three years, Fred Olsen Travel aims to establish a strong presence in Tonbridge.
Fred Olsen Travel is poised to unveil its latest retail venture in Tonbridge, marking the opening of its sixth concept store. The upcoming branch is one of the agency’s largest to date and is expected to serve as a pivotal point for their aggressive market expansion strategy. By targeting a turnover of £2 million in the initial years, the store underscores the company’s ambitious growth objectives.
The store’s thoughtful layout supports Fred Olsen Travel’s goal to attract affluent customers and enhance its reputation beyond being a cruise retailer. Equipped with in-store screens broadcasting holiday offerings, the branch is expected to display the wide variety of travel options available.
Paul Hardwick, Retail Director, emphasises the store’s unique market position. “Tonbridge is large enough to accommodate multiple agencies,” he asserts. This approach reflects a broader strategy to secure approximately 250 new customers, thereby achieving the projected £2 million turnover.
The store’s collaboration strategy also involves working closely with local stakeholders to ensure a seamless integration within Tonbridge’s existing travel and tourism infrastructure. By doing so, Fred Olsen Travel positions itself as a key player in the local travel industry ecosystem.
This forward-thinking approach is a testament to Fred Olsen Travel’s commitment to pioneering growth and innovation across its retail operations. Such expansion plans are pivotal in reinforcing their market position and meeting evolving customer demands.
By actively engaging with community events and participating in local initiatives, the new branch aims to foster a sense of belonging and trust within Tonbridge. This community-centric approach is crucial in differentiating Fred Olsen Travel from other travel agencies.
With the Tonbridge store set to open in November, Fred Olsen Travel is on the brink of another exciting chapter in its growth journey. This flagship branch represents not just a new store, but a beacon for future innovations and customer engagement strategies.
Fred Olsen Travel’s new Tonbridge store is more than just another branch; it signifies a bold step in the company’s strategic growth plan. By integrating modern facilities and fostering community ties, it aims to redefine travel retail experiences.
The store’s opening is a clear indication of Fred Olsen Travel’s commitment to expanding its footprint and enhancing customer service, setting the stage for future developments.
