G Adventures has expanded its Geluxe Collection by adding 17 new trips, marking a significant milestone.
Focusing on unique experiences and cultural enrichment, this expansion reflects G Adventures’ commitment to luxury and innovation.
Expanding the Geluxe Collection
G Adventures has boldly expanded its popular Geluxe Collection by introducing 17 additional trips, marking a significant milestone in the brand’s history. This expansion is hailed as their most successful product launch. By offering premium active adventures, G Adventures continues to redefine travel experiences for customers seeking unique and luxurious travel options.
The newly added trips span 10 diverse countries, enhancing the collection’s appeal. Travellers can now explore destinations like Argentina, Chile, and the Galápagos, among others. This diversified offering aims to cater to various preferences and interests, reinforcing G Adventures’ commitment to providing exceptional and inclusive travel experiences.
Unique Travel Experiences
Each trip in the Geluxe Collection is designed to offer an unparalleled travel experience. The focus on outdoor physical activities combined with one-of-a-kind accommodations elevates these adventures, providing travellers with memorable journeys.
The collection emphasises elevated dining experiences, allowing travellers to indulge in local cuisine. This culinary focus not only enhances the travel experience but also supports local communities by promoting regional food culture.
Departures for these new trips begin in October, with each journey crafted to engage the senses and offer enriching experiences. The addition of these trips demonstrates the brand’s ongoing innovation and adaptation to traveller demands.
A Tailored Adventure
One highlight of the Geluxe Collection is the flexibility it offers through ‘Your OMG Stay’ and ‘Your OMG Day’. This element allows travellers to personalise their experiences by choosing bespoke stays and activities.
Travellers can unwind at accommodations celebrated for their historical significance or architectural charm. These stays, specifically chosen for their unique attributes, ensure a deeply immersive experience.
Activities such as yoga classes on organic farms in India or river cruises with wine tastings in Porto offer travellers the chance to explore and engage with their surroundings in meaningful ways.
Target Demographic
The Geluxe series caters primarily to travellers aged 40 and above, slightly older than G Adventures’ usual clientele. It has attracted a growing number of solo female travellers, highlighting a previously untapped niche in the travel market.
Yves Marceau, vice-president of product at G Adventures, commented on the appeal of these trips to solo and female travellers, saying, “There was a niche in the market that wasn’t being fulfilled.”
Couples also gravitate towards these journeys, eager to connect with like-minded individuals. The series provides an ideal platform for forming connections and creating shared memories with fellow travellers.
New Itineraries and Costs
Among the new itineraries is the ‘Kenya: Cultural Connections, Mt Kenya & the Maasai Mara’, which is priced at £5,099 per person, excluding international flights. This 10-day journey from Nairobi promises an in-depth look into Kenyan culture, with accommodation at a Maasai-operated lodge.
The ‘Northern India: Riverside Safaris, Ancient Fortresses & the Taj Mahal’ itinerary offers a 15-day exploration from Delhi to Mumbai at £3,149 per person, excluding flights. This itinerary combines iconic landmarks with serene retreats, making it a rich and diverse travel experience.
Each trip within the Geluxe Collection is carefully curated to ensure travellers receive experiences that are both luxurious and culturally enriching.
Supporting Local Communities
G Adventures’ commitment to sustainable travel is evident in its Geluxe offerings, which support local communities. The emphasis on using local guides and services ensures that tourism impacts are beneficial and equitable.
Yves Marceau stated, “Our aim is to give back to local people and communities with this new style of travel.” This dedication to social responsibility is integrated into each trip, reflecting G Adventures’ core values.
These efforts resonate with eco-conscious travellers, who appreciate the opportunity to contribute positively to the destinations they visit.
A Future of Innovation
The Geluxe Collection sets a new standard in luxury adventure travel. G Adventures continues to innovate, responding to the evolving desires of global travellers with groundbreaking offerings.
As the series expands, it is clear that G Adventures is listening to its customers and adapting swiftly to market trends. The ability to blend luxury with adventure and cultural enrichment positions the brand as a leader in the industry.
The Geluxe Collection’s expansion reaffirms G Adventures’ position as a leader in luxury adventure travel. By listening to the evolving desires of its clientele, G Adventures continues to innovate and provide exceptional, culturally enriched travel experiences. This ambitious addition not only enriches travellers’ lives but also supports local communities, embodying the company’s commitment to sustainable tourism.
