G Adventures is set to welcome a select group of UK and Ireland travel agents to an all-encompassing community tourism summit.
This initiative marks a milestone in showcasing how agents can significantly impact promoting sustainable tourism. With agents joining from diverse global locations, the event promises a unique experience.
A Unique Opportunity for Change Makers
G Adventures’ reward programme is gearing up to host 15 travel agents from the UK and Ireland at the much-anticipated Change Makers GX Summit. This global event is designed to underline the vital role agents play in promoting sustainable community tourism. With participants from various regions attending, the summit will highlight the profound influence of responsible travel.
The primary aim of the Change Makers challenge is to inspire agents to transform lives through travel, by encouraging bookings of G Adventures trips. Those attending the summit will witness firsthand how their activities can fuel growth in local communities where these tours operate.
Notably, the event builds on the success of last year’s summit which took place in Peru, bringing together a diverse group of agents, suppliers, and travellers. The destination for this year, however, remains under wraps, adding an element of anticipation and excitement for those involved.
Engagement Through the You Belong with G Experience Initiative
Running alongside the Change Makers programme, the ‘You Belong with G Experience’ initiative offers agents additional incentives. This includes exclusive opportunities such as tickets to high-profile events like Taylor Swift’s The Eras Tour.
Eligibility for these rewards is tied to the agents’ ability to make a tangible difference in travellers’ lives, making each booking a potential ticket to the summit.
Incentives are structured in a way that the top 10 agents from each region qualify for the summit. Furthermore, G Adventures has allocated five ‘wildcard’ entries available in every region to celebrate outstanding commitment to its community-focused ethos.
Empowering Agents to Foster Community Growth
Agents are encouraged to engage deeply with the ethos of G Adventures.
Key to earning a place at the summit includes booking trips that advocate for local culture and economy.
The culmination of efforts over the year will see agents receiving entries for each ‘life changed’ through their bookings, ensuring participation is both competitive and rewarding.
Special wildcard incentives include completing specific training modules and contributing to Planeterra, G Adventures’ non-profit partner. This collaborative approach seeks to blend tourism with tangible community benefits.
Building on the Phenomenal Success of Past Events
According to Stu Darnley, national sales manager for G Adventures, the inaugural GX Summit was ‘the most phenomenal event’ ever hosted by the company. Feedback from agents highlighted the impactful nature of the summit and its relevance in addressing the challenges and opportunities within community tourism.
The summit not only celebrates the commitment of agents but also reflects on the wider impact of their work in the global tourism sector. It serves as a reminder of the benefits that sustainable, responsible travel can bring — both to travellers and the communities they visit.
Strategic Incentives to Drive Participation
G Adventures’ strategic approach ensures tailored incentives to encourage maximum agent participation.
A notable feature is the focus on ‘first-time’ booking agents, providing them with an opportunity to qualify for the summit as part of their professional development journey.
Incentives also reward agents actively participating in fundraising activities for community projects, thus aligning personal achievement with corporate social responsibility.
A Commitment to Agency Partners
G Adventures reiterates its unwavering commitment to agency partners, deeming them key stakeholders in its journey towards transformative travel experiences.
With robust programmes to reward proactive agents, the company leverages its campaigns as platforms to change lives. This dedication is reciprocated by agents who continuously strive to influence positive change in tourism through practical engagement.
The collective efforts underpinning the Change Makers and You Belong initiatives highlight a shared vision for leveraging travel as a force for good.
Outlook and Expectations
The outlook for the upcoming summit is highly positive, with expectations of an even more spectacular event than last year. Participants eagerly await further announcements regarding the event’s location, promising to bring together a vibrant community dedicated to making tourism a sustainable endeavour.
In conclusion, G Adventures is forging new paths in community tourism, driven by a symbiotic relationship with its agency partners. By empowering agents through innovative initiatives, the focus remains on creating meaningful impacts in the communities they touch through travel.
