Hurtigruten has unveiled its new Signature collection of voyages for 2025-26, aiming to elevate guest experiences with exclusive offerings.
This new collection, launched in response to customer feedback, promises all-inclusive services, extended port stays, and unique activities, enhancing the traditional Norwegian coastal cruise experience.
Hurtigruten’s Signature collection has been introduced in direct response to guest feedback, offering an enhanced cruising experience. The collection aims to embody the essence of Norwegian coastal charm through carefully designed itineraries, providing longer port stays and personalised experiences.
The Signature voyages promise all-inclusive packages, including bespoke activities such as photography workshops and guided hikes, tailored to offer a deeper exploration of each destination.
Doubling its departure capacity from Oslo, Hurtigruten allows travellers to select from a variety of flexible itineraries. These include the North Cape Express, offering a scenic journey past 14 ports, and the Svalbard Express, available from May to September.
The inclusion of both the Signature and Original voyage options provides guests with the freedom to choose the type of experience that best suits their travel preferences.
The extension of the Northern Lights guarantee reflects Hurtigruten’s commitment to providing unforgettable experiences. This promise ensures guests a free return voyage if the lights do not appear during their trip.
Chief Aurora Chaser Tom Kerss will accompany select voyages to provide expert insights into this breathtaking natural phenomenon, ensuring a comprehensive understanding and experience.
Such initiatives demonstrate Hurtigruten’s dedication to combining natural wonders with expert knowledge, enhancing the overall guest experience.
According to CEO Hedda Felin, the Original collection continues to represent the enduring allure of Norwegian coastal cruising. Each journey is designed to capture the cultural and historical essence of Norway’s coastline.
The preservation of these authentic experiences is central to Hurtigruten’s mission, ensuring guests appreciate the traditional charm while enjoying modern comforts.
Signature voyages include exclusive activities that cater to varying interests and provide an in-depth understanding of Norwegian culture and landscapes.
Lectures, workshops, and guided tours led by local experts are integral to these trips, offering guests unique access to regional insights and traditions.
This focus on expert-led, immersive activities sets Hurtigruten apart, providing enriching experiences beyond the typical cruise offerings.
The new Signature collection underscores Hurtigruten’s dedication to innovation driven by customer feedback. By tailoring its offerings, the company seeks to consistently meet and exceed guest expectations through customised, value-driven experiences.
This approach aligns with Hurtigruten’s broader strategy of integrating guest insights into operational enhancements, ensuring a dynamic and responsive service model.
The introduction of the Signature collection is a testament to Hurtigruten’s ongoing commitment to evolve and enhance its services in line with guest needs and preferences.
Hurtigruten’s Signature collection marks a significant evolution in coastal cruising, highlighting its commitment to customer satisfaction through innovative, guest-focused offerings.
