Celebrating 10 years of successful trading, Love To Travel sets its sights on a strategic expansion plan.
With an increased focus on growing its homeworking arm, the agency aims to hire more external talent and possibly open new branches.
Love To Travel is commemorating its 10th anniversary milestone with a strategic plan for expansion, focusing on both its homeworking arm and potential new high street branches. This decision reflects the brand’s continued dedication to growth by recruiting expertise from outside the travel industry.
The agency is placing a particular emphasis on expanding its team of homeworkers. Owner Joanne Dooey has expressed a strong desire to increase the number of homeworkers by drawing on external talent and providing thorough training. Over the next two years, the aim is to attract individuals with diverse backgrounds to strengthen the team.
There is also a consideration for new high street branches, contingent upon finding suitable locations. With a keen eye on towns lacking independent agencies, Love To Travel sees potential growth in areas currently underserved, aiming to establish a presence where it can make the most impact.
A significant aspect of the agency’s growth strategy is its focus on training. Leveraging the experience of staff with retail and sales backgrounds outside the travel sector, the agency emphasises comprehensive in-house training. This approach aims to build a robust team equipped with the necessary skills to thrive in the competitive travel market.
The celebration of its 10 years in business was marked by an exclusive event in Coatbridge, where the company’s first shop opened. This milestone was celebrated with a party that involved 60 staff and suppliers, featuring a Champagne reception and entertainment by Scottish singer Rachel Oates. Such events are intended to not only mark achievements but also to strengthen relationships with key partners.
Joanne Dooey remains proactive about the future, contemplating new branch openings and the recruitment of promising staff to take on managerial roles. She is actively searching for optimal locations for expansion, ensuring that each new step aligns perfectly with the company’s strategic goals.
Within each branch, individual 10th anniversary parties were held to engage customers. These celebrations signify a token of appreciation to long-standing clients, fostering loyalty and community engagement. Such efforts reflect the agency’s commitment to maintaining a personal touch despite its growing size.
Love To Travel’s decade of success sets the foundation for a well-planned expansion.
The focus on homeworking, training, and potential new branches underlines its commitment to sustainable growth.
