Newmarket Holidays is setting a new standard in luxury travel with its Premier Collection, comprising seven exquisite escorted tours. Designed to cater to the discerning traveller, these tours emphasize a leisurely pace and exclusivity.
The collection includes three newly curated tours for 2025-2026, appealing to those seeking unique experiences at renowned destinations. This initiative reflects Newmarket’s commitment to evolving customer preferences by offering intimate group sizes and high-end accommodations.
A Tailored Travel Experience
The Premier Collection from Newmarket Holidays targets luxury travellers with a focus on personalised service and comfort. Each tour accommodates a maximum of 24 guests, ensuring an intimate and engaging experience. The wide-ranging itineraries offer everything from exploring India’s royal palaces to embarking on thrilling safaris in South Africa, always set against a backdrop of high-quality accommodations.
These tours are built upon feedback from both consumers and travel agents, indicating a demand for premium products and relaxing travel schedules. Guests will enjoy centrally located hotels and greater freedom to explore at their pace, underpinning the shift towards more customer-centric travel offerings.
The New Entrants in Premier Collection
Among the newcomers are The Majestic Cities of Andalucía, which offers a comprehensive exploration of Spain’s historic Moorish capitals. Tours include stays at hotels that provide convenient access to famous landmarks, blending cultural immersion with luxury. Another highlight is the On Safari in South Africa tour, featuring a luxurious safari followed by relaxation in Mauritius, encapsulating adventure and tranquillity.
Newmarket’s offerings are not merely about luxury stays; they integrate culturally rich itineraries that promise memorable experiences. According to CEO Niel Alobaidi, these tours mark a slight evolution from previous offerings, placing a heavier emphasis on enriching cultural engagements while maintaining premium accommodation standards.
Expanding the Portfolio
Newmarket Holidays aims to expand the Premier Collection to 20 tours over the next three to four years. This ambition stems from a keen interest in meeting increased demand for bespoke travel experiences.
The collection currently features seven tours, with plans for more in the pipeline. The strategic expansion underscores Newmarket’s commitment to innovation and excellence in travel design, ensuring an evolving catalogue that meets the desires of sophisticated travellers.
A Response to Market Demand
This new collection is a response to growing interest in slower-paced travel, allowing participants to savour their journey rather than rush through it. The tours are designed to offer breathing space, with itineraries crafted to include more leisure time.
Verity Rice, Director of Product, noted that these tours aim to attract customers who prefer quality over quantity. The focus is on providing substantial free time and accommodating customer availability, reflecting a broader trend towards more relaxed travel experiences.
Strategic Product Development
By engaging directly with agents and travellers, Newmarket Holidays gathered key insights that helped shape this collection. The approach involves incorporating boutique accommodations and handpicked, locally inspired itineraries that engage travellers on a deeper level.
Such strategic product development ensures that Newmarket Holidays remains at the forefront of industry trends, meeting customer expectations with precision.
Partnerships and Collaboration
The introduction of the Premier Collection is not solely an internal venture; it involves collaborations with local entities and hospitality partners. These partnerships ensure an authentic and enriching travel experience for all participants, characterised by unique access to local traditions and practices.
Through collaboration with local businesses and experts, Newmarket Holidays enriches their travel itineraries, adding layers of authenticity and depth to their tours.
A Fresh Perspective on Travel
The Premier Collection signifies a new direction for Newmarket Holidays, focusing on immersive yet relaxed travel experiences. This initiative caters to a sophisticated audience looking for high-end tours with cultural depth.
By integrating leisure and luxury, Newmarket Holidays redefines premium travel, offering tours that are not just destinations but transformative experiences.
In summary, the Premier Collection by Newmarket Holidays heralds a new era of luxury escorted tours. It combines the slow-paced exploration with premium stays to create a distinct offering for discerning travellers.
