Kuoni has strategically restructured its trade team, appointing two new trade partnership managers.
These appointments are aimed at enhancing the company’s trade relationships and driving business growth across the UK.
Kuoni’s Strategic Restructuring
Kuoni has undertaken a significant restructuring of its trade team, appointing Adam Morris and Sarah Ashmore as trade partnership managers. Each of them will be instrumental in fostering strong trade relationships and managing key accounts throughout the UK. These newly minted roles are intended to bolster the company’s strategic efforts in enhancing engagement across its partner network.
Background of the Appointees
Adam Morris was previously with Azamara Cruises, serving as the business development manager for the UK and Ireland. Prior engagements include notable positions at Royal Caribbean and Thomas Cook, which have contributed to his considerable expertise in the industry.
Sarah Ashmore, prior to joining Kuoni, held the position of key account manager at Attraction World Group for five years. Her extensive industry background also includes roles at APT and Avalon, showcasing her experience and versatility.
New Roles and Responsibilities
Morris and Ashmore’s roles involve reinvigorating trade relationships, a task crucial for Kuoni’s market position. They are enthusiastic about their new roles, with Ashmore expressing excitement about enhancing and strengthening existing partnerships. Morris emphasized his commitment to elevating the brand’s quality and trade relations.
Dani Kelly transitions to a trade partnerships executive, while Matt Sole is appointed as trade engagement executive. These roles are pivotal in driving meaningful connections with trade partners, further supported by the reorganisation.
With Dani and Matt contributing their extensive Kuoni experience, a dynamic team is formed to reinforce and expand the company’s trade partnerships.
Leadership’s Vision
Sarah Weetman, head of trade partnerships, articulated a clear vision for the restructured team. The strategy is crafted to empower agents, equipping them with the necessary knowledge and confidence to effectively promote and book Kuoni holidays.
The leadership team is committed to tailoring support to meet the specific needs of partner businesses, reflecting a dedication to mutual growth.
Expert Insights
Sarah Weetman has expressed enthusiasm about the new appointments, noting that the combined expertise and enthusiasm of the team members is expected to drive significant growth. Both Morris and Ashmore bring a wealth of experience and innovative approaches to their roles.
Weetman highlighted that the new team members are respected figures in the industry, known for their passion and creative engagement strategies. Their joining signifies Kuoni’s commitment to nurturing robust trade relationships.
Broader Industry Context
The restructuring at Kuoni comes at a time when the travel sector is experiencing dynamic shifts. Many operators are redefining their strategies to adapt to evolving market demands.
Kuoni’s move aligns with a broader industry trend where companies are increasingly recognising the value of personalising their engagement with trade partners to enhance service offerings.
Future Prospects
This organisational change positions Kuoni to elevate its brand presence and strengthen its relationships with trade partners. The team’s expanded focus on proactive engagement is anticipated to support the company’s growth ambitions.
Further, with such strategic appointments, Kuoni is well poised to leverage its enhanced trade capabilities in line with market trends, paving the way for sustained success.
The restructuring at Kuoni marks a pivotal shift in strengthening their trade partnerships, aligning with industry trends to ensure continued growth and success.
