Exodus Adventure Travels is actively enhancing its trade relations through various strategic initiatives.
- The company launched a mega-fam trip to Morocco, marking its 50th anniversary and aiding the country’s recovery efforts.
- Plans include expanding the on-road team to handle increasing sales demands, focusing on quality agent relationships.
- Exodus offers exclusive trade incentives and highlights their B Corp certification to attract ethical tourism partners.
- Webinars on wildlife tourism and ethical adventures aim to deepen agents’ understanding of Exodus’ core values.
Exodus Adventure Travels has embarked on a strategic journey to boost its trade relationships as it celebrates its 50th anniversary. The company has rolled out a mega-fam trip to Morocco, intended not only as a nod to its long-standing presence in the travel sector but also as a support initiative for Morocco’s recovery following last year’s earthquake. This mega-fam trip is notably significant, as it allocates 50 places specifically for UK and US travel agents, underscoring its commitment to international collaboration.
In a bid to meet the increasing demand and continue growing sales, Exodus is considering bolstering its on-the-road team. Currently comprised of three members, the team has been crucial in maintaining and nurturing relationships with travel agents, who contribute to 20% of the company’s business. The focus for this expansion is not on just increasing numbers but on enhancing the quality of existing connections, as stated by Managing Director Sam Seward. “This year is about deepening and growing existing relationships,” Seward remarked. “We want meaningful connections with agents.”
Exodus Adventure Travels is also capitalising on special, exclusive trade incentives by offering a 10% discount on all trips booked within a specified period. This initiative is part of a broader strategy to maintain momentum in sales and engagement with agents. Seward emphasised the importance of agents having a comprehensive understanding of their products, highlighting the advantages of making the right match between holiday and customer needs.
The company’s commitment to ethical and sustainable tourism is further underscored by its recent B Corp certification. Recognising a growing market for responsible tourism, Exodus is leveraging this certification to appeal to agents interested in ethical adventures. Webinars and online engagements have been introduced as tools to foster this understanding, particularly focusing on wildlife tourism and ethical travel practices.
As Exodus Adventure Travels moves forward, their strategic decisions are geared towards not just growth but responsible and meaningful industry participation. By reinforcing trade ties and offering educational opportunities for agents, they aim to cultivate a network resonating with the company’s values.
Exodus Adventure Travels is poised for strategic growth by prioritising meaningful agent relationships and promoting ethical tourism practices.
