The latest research indicates a sharp rise in UK consumers opting for overseas package holidays post-pandemic.
- 64% of UK adults plan to travel abroad this year, with a significant portion choosing package holidays.
- Despite financial pressures, package holidays offer a cost-effective option for many travellers.
- Retirees remain the most stable demographic, less impacted by rising living costs.
- Market expert, Jon Young, highlights a shift towards safer holiday options amid economic concerns.
Recent research by BVA BDRC reveals a marked increase in the number of UK consumers booking overseas package holidays. A considerable 64% of UK adults plan an overseas trip this year. Among them, 60% are opting for all-inclusive or other types of package holidays, a notable rise from 58% the previous year and 45% in 2019.
Consumers continue to face financial realities, with 24% reporting they have been ‘hit hard’ by rising living costs and another 44% expressing they ‘have to be careful’. BVA BDRC researchers note that the personal impact of the financial crisis remains severe, as personal savings are consistently reported as lower compared to the previous year.
Jon Young, the Research Director, elaborated at a recent Tourism Alliance conference, ‘A lot of consumer research shows sentiment moving in the right direction, but when you look at how impacted people feel by the cost of living, they’re still
The dynamics in holiday planning among UK consumers illustrate a cautious but growing inclination towards package holidays due to economic pressures.
