A recent snowfall has led to a sharp rise in last-minute ski bookings across the Alps, with Easter approaching.
- Many high-altitude resorts are experiencing a boost in bookings due to improved ski conditions.
- Sales at ski resorts in Europe have increased by 23% for March and April compared to last year.
- Popular resorts like Val d’Isère, Tignes, and La Rosière report significant growth in bookings.
- Late-minute deals are still available for those looking to enjoy an Easter ski holiday.
The recent significant snowfall across the Alps has resulted in a surge of last-minute ski bookings as Easter approaches. Many areas at higher altitudes have reported improved ski conditions, prompting a notable increase in bookings. The fresh snow and expected continued wintery weather have created an attractive environment for ski enthusiasts seeking to book impromptu holidays.
Club Med has reported a 23% increase in bookings at their European ski resorts for the spring season, specifically in March and April. This rise is attributed to the favourable snow conditions, making it one of the most promising seasons in recent years. The demand increase is particularly evident for very late bookings, which have shown a 20% growth in March compared to 2023, and similar trends for the first three weeks of April.
Val d’Isère, Tignes, and La Rosière are amongst the most sought-after destinations during this period. These high-altitude resorts offer expansive slopes with a solid base of snow, catering to the growing demand from skiers worldwide. Nicolas Bresch, managing director for the UK, Nordics, and Ireland, confirmed the popularity of these locations, emphasising their attractive conditions for the current ski season.
For those still considering a trip, there are attractive late-minute offers available for April, presenting a valuable opportunity for skiers to make the most of the remaining season. The recent weather changes have played a pivotal role in shaping the booking patterns, encouraging more people to secure their ski holidays during this optimal period.
In summary, the unexpected snowfall has greatly influenced ski bookings, offering a robust conclusion to this year’s ski season.
