The Advantage Travel Partnership has embarked on its most extensive Cruise Month campaign to date. This initiative aims to boost sales and engage members more effectively.
With a comprehensive range of promotional tools and resources, the ‘Navigate New Horizons’ campaign is set to be a game-changer in the cruise industry.
The Advantage Travel Partnership has kicked off its most ambitious campaign yet to enhance sales and member engagement during Cruise Month. The ‘Navigate New Horizons’ campaign was inaugurated with a webinar attended by over 100 Advantage members.
This campaign includes a special edition of Navigate Magazine, available both online and in print. A dedicated intranet hub has been created for members, featuring digital assets, banners, and cruise video content aimed at supporting their sales efforts.
A fresh issue of Advantage’s customer-facing magazine, Journeys, will reach 15,000 customers by mid-September. This publication aims to inform consumers of the latest cruise offerings and promotions.
Shortly thereafter, the annual Cruise Collection directory will be distributed, providing a comprehensive guide to available cruises, enhancing consumers’ ability to make informed booking decisions.
Advantage has introduced its first consumer prize draw, allowing members’ customers to win a five or seven-night European fly-cruise with AmaWaterways.
This prize draw initiative is designed to drive customer acquisition and engagement, further boosting the appeal of the ‘Navigate New Horizons’ campaign.
A recent member survey conducted by Advantage revealed a continued surge in the cruise sector’s popularity. This momentum presents a significant growth opportunity, particularly within the ‘Yet to Cruise’ market.
Industry body Clia’s research supports this finding, indicating that 71% of this segment is ready to make bookings. This data highlights the untapped potential within this demographic.
Jonny Peat, senior commercial manager for cruise at The Advantage Travel Partnership, highlighted the strategic importance of cruise in the organisation’s operations. He stated, ‘Cruise continues to play a massive role in our commercial strategy and across our business, generating over £0.65bn of revenue annually and growing.’
Peat further emphasized that Advantage members view cruise as a key area for business growth, and the organisation is continually seeking ways to support its members in this sector.
Cruise Month presents a valuable opportunity to secure new bookings and convert those who are ‘Yet to Cruise’.
The ‘Navigate New Horizons’ campaign, being the most extensive marketing effort by Advantage to date, is expected to significantly enhance customer acquisition. The inclusion of the first consumer prize draw is a strategic move to attract new customers.
The ‘Navigate New Horizons’ campaign by the Advantage Travel Partnership marks a significant milestone in the cruise industry, promising extensive support for members and enhanced customer engagement.
As the campaign unfolds, it is set to drive substantial growth in cruise bookings and establish new benchmarks in the industry.
