APT & Travelmarvel has launched its much-anticipated 2025 European river cruise programme, featuring new itineraries exclusive to the UK and Ireland.
The programme is designed to meet the increasing demand from these markets, offering enhanced value and flexibility.
The 2025 programme includes three new itineraries that are available exclusively to the UK and Ireland markets, a move driven by the regions’ significant commercial importance. The exclusive cruises were developed to meet growing demand from domestic customers, as awareness of APT & Travelmarvel’s value and quality has increased. According to the company, global interest in their offerings has often outpaced availability.
To encourage early bookings, the launch is supported by a range of incentives. These include free business class flights, comprehensive drinks packages, and a deposit of just £99 for Travelmarvel bookings made before April 30. Additionally, agents will earn £100 in Love2Shop vouchers for every APT and Travelmarvel 2025 Europe booking made before March 17. This initiative aims to maximize sales potential.
The decision to create exclusive itineraries for the UK and Ireland is part of a broader strategy to ring-fence capacity from international markets. This approach aims to ensure that agents have greater opportunities to secure clients’ preferred dates, destinations, and cabin types. By extending the 2025 sailing season from March to the end of December, Travelmarvel has increased capacity to meet demand.
The new itineraries are all eight-day cruises, offering a variety of unique experiences. The Highlights of the Danube cruise starts at £1,895, providing a comprehensive look at one of Europe’s most famous rivers. Christmas on the Danube, priced from £2,095, offers a festive experience, while New Year’s Eve on the Danube also starts at £2,095, allowing travellers to ring in the new year in style.
APT & Travelmarvel has also invested in supporting their agent partners with a comprehensive toolkit. This includes a 103-page brochure, available both digitally and in print through the APT Agent Club. The toolkit is designed to provide agents with detailed information and marketing materials to facilitate sales.
By focusing on exclusive offerings, APT & Travelmarvel aims to solidify their position in these key markets, ensuring that agents can meet customer demands effectively.
The 2025 European river cruise programme from APT & Travelmarvel is set to offer unparalleled experiences for travellers from the UK and Ireland.
With exclusive itineraries, strategic incentives, and enhanced agent support, the company is well-positioned to meet growing market demand.
