Club Voyages has inaugurated its inaugural high street location in Clarendon Park, Leicester. The launch follows the agency’s establishment online by former travel trade journalist, Sam Ballard, in 2022.
Ballard aims to amplify the brand’s physical presence, drawing from a community-centric approach to bridge online operations with high street engagement.
Club Voyages, known for its bespoke travel offerings, has transitioned from a purely digital platform to a physical storefront in Leicester. This strategic move aims to foster closer ties with the local community, offering unique travel experiences tailored to individual preferences.
The store’s opening is a testament to the brand’s commitment to innovate and provide personalised services in modern travel.
Situated in a former estate agent’s premises, the Leicester shop marks a significant milestone in Club Voyages’ journey. Sam Ballard, the founder, highlights the importance of embedding the agency within the local culture.
Ballard states, “We’re embedded in this community. I live literally two minutes away from this shop.” His decision underscores the desire to create a localised and accessible service for travel enthusiasts.
Enquiries have ranged from bespoke walking holidays in Ireland to trips around the world. This variety illustrates the community’s diverse interests and Club Voyages’ capability to cater to a broad spectrum of travel desires.
By fostering an inviting environment, the agency hopes to attract discerning travellers seeking bespoke advice and experiences.
Such an atmosphere not only distinguishes it from competitors but also enhances the customer experience.
“We want to ensure we get everything right before any expansion,” Ballard asserts.
This cautious approach reflects a commitment to maintaining quality service as the brand scales.
This venture into high street retail is not just about business growth but also about contributing to the vibrancy of the local economy.
Ballard’s vision is to see both Club Voyages and the community flourish together.
The initial community response has been positive, with many expressing appreciation for the agency’s community-centric approach.
Ballard notes that people are eager to see high streets thrive, viewing them as integral parts of their neighbourhoods.
In conclusion, Club Voyages’ first high street location demonstrates a thoughtful blend of community engagement and innovative business strategy. By embedding themselves within Leicester’s local culture, they are poised to offer bespoke travel solutions that meet individual customer needs.
