Liliia Ilkevych, founder of Fly&Joy, has been recognised among the top refugee entrepreneurs in Europe. Her journey from Ukraine to the UK underlines a remarkable success story.
Included in the prestigious ‘Visa Everywhere Pioneer 20,’ Ilkevych’s contribution to entrepreneurship is noteworthy. Under the Homes for Ukraine scheme, she established her travel agency, transforming challenges into opportunities.
A Journey from Banking to Entrepreneurship
Before the conflict in Ukraine, Liliia Ilkevych had a thriving career in the banking industry. The shift to a new country amidst such turmoil would be daunting for anyone, yet Ilkevych saw it as a chance to pursue a cherished ambition. In June 2022, accompanied by her two daughters, she relocated to the UK with aspirations to build her own business—Fly&Joy.
Fly&Joy quickly became a lifeline for UK-based Ukrainians seeking travel options. Despite linguistic and cultural barriers, Ilkevych managed to create a niche in the travel industry. Her story is a testament to resilience and determination, proving that even in adversity, hope can pave the way for remarkable achievements.
The Recognition by Visa and WeAreTheCity
Liliia Ilkevych’s recognition as one of the ‘Visa Everywhere Pioneer 20’ is a significant milestone. This list acknowledges the influence and contributions of refugee entrepreneurs making waves across Europe.
Her inclusion in this esteemed list did not only elevate her profile but also echoed the incredible support she received from platforms committed to empowering women in business. Visa and WeAreTheCity collaborated to highlight women who, despite personal challenges, have altered perceptions and inspired change.
Fly&Joy: Bridging Cultures Through Travel
Fly&Joy stands as a testament to Ilkevych’s innovative spirit, specializing in arranging trips for the Ukrainian diaspora in the UK. With over 10,000 followers on social media, the agency has crafted a unique community focused on connectivity and cultural exploration.
The agency’s success can be attributed to its commitment to understanding and catering to the specific needs of its clientele, making it more than just a travel agency. It serves as a cultural bridge, fostering understanding and connection between diverse groups.
A Member of the Travel Trust Association
Fly&Joy’s affiliation with the Travel Trust Association (TTA) further legitimizes its status within the travel industry. Membership in such an esteemed body is indicative of the company’s adherence to high standards and ethical practices.
The agency is also awaiting approval for an Atol license, which would enhance its credibility and operational capacity, allowing it to offer more comprehensive travel solutions to its clients.
Empowering Through Shared Narratives
WeAreTheCity works collaboratively with various organisations to enhance gender balance, supporting women like Ilkevych in their respective careers.
Visa UK and Ireland managing director Mandy Lamb lauded these initiatives, stating, “It’s a privilege to celebrate the remarkable women…who actively reshape narratives to empower women and girls around the world”. These endorsements fortify the mission to create impactful stories that resonate globally.
Overcoming Challenges and Building Success
Ilkevych admits the challenges faced in establishing a business in a foreign land: “I can’t believe I managed to create a successful OTA in a new country, with a low level of English.” Her perseverance is evident as she navigates the complexities of the UK market.
With resilience at its core, Fly&Joy continues to grow, demonstrating that innovation and courage can lead to success despite formidable obstacles.
A New Chapter in Refugee Entrepreneurship
Ilkevych’s journey from a war-torn country to a successful businesswoman embodies a new paradigm in refugee entrepreneurship. Her ability to adapt, learn, and innovate within a short period highlights what can be achieved with determination and support.
Her story encourages others in similar situations to pursue their dreams, forging new paths and contributing positively to their new communities.
Liliia Ilkevych’s story with Fly&Joy exemplifies the power of innovation and determination in overcoming adversity. Her journey is a beacon of hope and a model for aspiring entrepreneurs worldwide.
