Virgin Voyages recently conducted an engaging training session tailored for Travel Counsellors. The interactive day featured a variety of informative activities.
This initiative takes place amid a notable 37% increase in cruise bookings by Travel Counsellors compared to the previous year, underscoring the growing interest in cruise travel.
Event Overview
Virgin Voyages’ sales team facilitated a ‘drop in’ training day for 30 Travel Counsellors agents at their Manchester office. The event was designed to provide comprehensive insights into Virgin Voyages’ offerings.
Agents participated in a virtual tour through Virgin Voyages’ bespoke booking platform. This immersive experience was aimed at enhancing their understanding and ability to navigate the platform efficiently.
Significance of the Event
The training was organised against the backdrop of a significant 37% year-on-year increase in cruise sales among Travel Counsellors, highlighting the growing demand for cruise travel. This surge in bookings reflects the heightened interest and confidence in cruising as a preferred mode of travel.
Travel Counsellors Head of Cruise, Janet Whittingham, remarked, “It was wonderful to welcome our valued supplier partner Virgin Voyages and showcase the various highlights our customers can enjoy on board. The drop-in format allowed our agents to gain valuable insights while continuing to support their clients during peak times.”
Interactive Learning Experience
The training day featured an array of activities designed to provide both new and experienced agents with essential knowledge.
Virgin Voyages UK Sales Manager, Jack Atherton, expressed, “We were delighted to host our dedicated office takeover with Travel Counsellors. It was great to interact with both newcomers and seasoned professionals who have grown to love our offerings.”
Atherton further highlighted the dynamic and growing passion within the network, noting the diverse range of agents making bookings for themselves and their clients.
Future Initiatives
The event is part of a larger initiative, with up to 30 similar takeover days planned throughout the year. These days are supported by various supplier partners, aiming to provide continuous learning opportunities for agents.
This ongoing effort underscores Virgin Voyages’ commitment to strengthening its partnership with Travel Counsellors and enhancing the knowledge base of their agents throughout 2024.
Participant Feedback
Travel Counsellors agents who attended the training day reported a highly positive experience, appreciating the in-depth and interactive nature of the sessions.
Agents highlighted the virtual tour as particularly beneficial, offering a realistic and detailed view of the booking platform. This hands-on approach was seen as instrumental in boosting their confidence and capabilities.
Strategic Objectives
Virgin Voyages aims to leverage these training days to build stronger relationships with travel agents and enhance their overall proficiency in selling cruise packages.
By providing these targeted learning experiences, Virgin Voyages seeks to ensure that Travel Counsellors are well-equipped to meet the evolving needs of their clients.
Implications for the Future
The success of the training day suggests a promising outlook for the ongoing collaboration between Virgin Voyages and Travel Counsellors.
Both organisations are poised to benefit from this strengthened partnership, with a shared goal of promoting cruise travel and delivering exceptional experiences to customers.
Virgin Voyages’ training day for Travel Counsellors marks a significant step in enhancing agent expertise and fostering industry partnerships.
With plans for future events, both Virgin Voyages and Travel Counsellors are well-positioned to capitalise on the growing interest in cruise travel, ensuring a robust and mutually beneficial relationship moving forward.
