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    Home » Jet2holidays Leads UK Tourism in Customer Satisfaction
    Air Travel

    Jet2holidays Leads UK Tourism in Customer Satisfaction

    News TeamBy News Team24/01/2024No Comments3 Mins Read
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    Jet2holidays has emerged as the UK’s top tourism company for customer service, according to the latest Customer Satisfaction Index (UKCSI).

    Achieving a significant position as the sixth highest overall across more than 200 brands, Jet2holidays has outshone its competitors in the tourism sector.

    Outstanding Performance in Customer Satisfaction

    Jet2holidays has positioned itself as the highest-ranking tourism company in the UK for customer service. It achieved an impressive score of 84.2, placing it sixth overall in the Customer Satisfaction Index, equalling retailer Costco. This places Jet2holidays ahead of industry peers and highlights its commitment to exceptional customer service.

    Comparison with Industry Peers

    Jet2holidays’ sister brand, Jet2.com, also performed well, securing 11th place with a score of 83.5, surpassing Hoseasons, which took the 12th spot with a score of 83.3. This demonstrates the consistency and quality maintained across the Jet2 brands, reinforcing their reputation for customer satisfaction.

    Notably, Jet2.com was the only airline to make it into the top 50, securing the title ‘Best in Transport’, further highlighting the brand’s excellence in service delivery.

    Overall Tourism Sector Performance

    The tourism sector as a whole scored 79.6 in the latest index, a decline from 80.9 in the previous year. This dip indicates a broader challenge among tourism companies to maintain high customer satisfaction levels.

    Despite this sector-wide decline, Jet2holidays maintained its robust performance, serving as a benchmark for other companies aiming to improve their customer service scores.

    P&O Ferries led the list of most improved organisations in the tourism sector with a score of 76.3, showcasing a significant increase from last year’s 70.5.

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    Key Metrics Evaluated

    The rankings are based on the experiences of over 10,000 customers with more than 200 organisations spanning 13 different sectors. The metrics used to measure satisfaction include employee professionalism, product and service quality, ease of interaction, ethical behaviour, and complaint handling. The comprehensive nature of this evaluation offers valuable insights into customer priorities and expectations.

    Such detailed metrics ensure that companies like Jet2holidays are thoroughly evaluated on various essential aspects, providing a holistic view of their performance in customer service.

    Leadership and Vision

    Steve Heapy, Chief Executive of Jet2.com and Jet2holidays, expressed pride in their achievement of continuing as leaders in airline and tour operations customer service. He stated, ‘We are incredibly proud to be recognised once again… when it comes to delivering fantastic customer service.’

    Heapy attributed this success to the dedication of their employees, highlighting the collaborative effort needed to consistently deliver high-quality customer experiences.

    Driving Forces Behind Success

    The success of Jet2holidays in customer satisfaction is largely due to its strategic focus on customer-centric initiatives. This approach has cemented its position as a leader in the tourism industry.

    By investing in service quality and employee training, Jet2holidays ensures that customer interactions are positive and memorable, setting them apart from competitors.

    The company emphasises teamwork and dedication as key drivers of its success, creating an environment that prioritises the needs and satisfaction of its customers.

    Future Outlook and Industry Implications

    The strong performance of Jet2holidays sets a benchmark within the tourism sector, encouraging other companies to elevate their customer service standards.

    Read Also  Delta Air Lines and Riyadh Air A Transformative Partnership in Global Connectivity

    As the industry evolves, maintaining high levels of customer satisfaction will remain crucial for long-term success and competitiveness.

    Jet2holidays’ unwavering commitment to excellence exemplifies the direction needed for tourism companies striving for higher customer satisfaction scores.

    Customer Feedback and Testimonials

    Customer testimonials highlight the positive experiences and exceptional service provided by Jet2holidays, contributing to their outstanding reputation in the industry.


    Jet2holidays’ top ranking in customer satisfaction underscores its leadership in providing exceptional service within the tourism sector. This achievement not only reflects the company’s dedication to customer satisfaction but also sets a high standard for the industry as a whole.

    customer experiences customer satisfaction Customer Satisfaction Index customer service Employee Professionalism Jet2.com Jet2holidays tourism sector
    News Team

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    British Commuters Demand Fines for Train Behaviour They Admit Doing Themselves

    19/01/2026

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