Hays Travel has announced that Kelly Green will take on the role of Assistant Head of Cruise. She will assume her new responsibilities at the end of May, bringing a wealth of industry expertise to the position.
Green’s appointment marks a significant move for Hays Travel as they expand their cruise division. With a strong background in travel and financial services, Green is poised to drive growth and enhance operational strategies within the cruise sector.
Profile of Kelly Green
Kelly Green joined Hays Travel in 2020 after gaining valuable experience at Tui. In March 2022, she became the Independence Group Business Development Manager for the central region before leaving in January 2024 to head retail operations at Club Voyages.
Green’s career also includes over 14 years in financial services, which complements her understanding of the travel industry. Her strategic insights are expected to bolster Hays Travel’s efforts considerably.
According to Catriona Parsons, Head of Cruise at Hays Travel, Green has a substantial business background, and her previous work within Hays Travel’s Independence Group will be advantageous.
New Responsibilities at Hays Travel
In her new role, Kelly Green will focus on expanding the cruise business across the Hays Travel group. This includes partnerships with their in-house tour operator, Vista, known for its successful relaunch earlier this year.
Green will also oversee all cruise commercial relationships, aiming to cultivate key partnerships. Her leadership will be instrumental in managing the cruise contact centre, ensuring operational efficiency and customer satisfaction.
Impact on Hays Travel’s Cruise Division
Green’s appointment arrives as Vista, Hays Travel’s dedicated cruise team, celebrates exceeding booking targets for Q1.
Her leadership will likely fuel further success for the division, enhancing their market position and operational capacity.
The focus on strengthening commercial ties and expanding internal capabilities aligns with the company’s growth objectives.
Achievements of Vista
Last month, Vista achieved nearly 50% above its initial booking targets for the first quarter. This remarkable success is attributed to the strategic investments in a skilled team and robust sales initiatives.
Kathleen Molloy, Head of Sales at Vista, highlighted that their dedicated team of cruise specialists was fundamental in achieving these results.
Vista’s performance underscores the importance of strategic planning and resource allocation in the cruise sector.
Insights from the Travel Industry
Experts note the significance of strong leadership and targeted strategies in travel and cruise sector success.
The appointment of Kelly Green is a testament to Hays Travel’s commitment to excellence and market leadership.
As the cruise industry continues to recover and grow, strategic appointments like Green’s are pivotal.
Future Outlook for Hays Travel
With Green’s insights and experience, Hays Travel’s cruise division is poised for substantial growth.
The focus on enhancing customer experiences and expanding market reach will drive the division’s success.
Their strategic direction reaffirms a commitment to innovation and excellence in the travel industry.
Conclusion
Kelly Green’s appointment marks a promising chapter for Hays Travel’s cruise division.
Her comprehensive expertise and strategic vision are expected to lead to robust growth and sustained success.
Kelly Green’s strategic appointment is set to steer Hays Travel towards unparalleled growth in the cruise sector.
Her extensive industry experience is anticipated to be a vital asset in achieving the company’s ambitious goals.
