Fred Olsen Travel has appointed Tracy Clenshaw as the new head of commercial, enhancing their leadership team.
With her extensive experience, Clenshaw will manage all commercial functions reinforcing the company’s strategic goals.
Strategic Role Enhancement
Tracy Clenshaw steps into her new role as head of commercial at Fred Olsen Travel, aiming to elevate the company’s market position. Her main responsibilities include overseeing all commercial functions, spanning retail shops, franchise ventures, and the Fred Holidays tour operations.
Clenshaw brings with her a wealth of experience, previously holding significant roles at Cruise 1st and Real Response Media. This strategic appointment is expected to drive substantial growth in various sectors of the company, ensuring a seamless integration of services and an enhanced customer experience.
Building on a Strong Foundation
Clenshaw is set to collaborate closely with Paul Hardwick, Fred Olsen Travel’s retail director, and Tricia Birmingham, the director of tour operations. Together, they will work towards solidifying the company’s robust foundation, aiming for significant enhancements in their operational strategies.
The addition of Clenshaw is anticipated to provide stronger commercial support, fostering development and alignment with growth targets and partnering objectives.
Driving Revenue and Partnerships
Clenshaw’s role involves leading efforts to strengthen strategic partnerships and drive revenue across all departments.
By building a high-performing commercial team, the objective is to accelerate company growth and expand its market reach. This move is aligned with Fred Olsen Travel’s long-term vision to establish itself as a leader in the travel industry.
“With my strong track record in driving revenue growth and forging strong strategic partnerships, I will oversee all commercial functions with the aim of building a high-performing product and commercial team to accelerate growth and market expansion,” Clenshaw remarked.
Leadership Excellence
Fred Olsen Travel’s leadership has expressed great optimism regarding Clenshaw’s appointment. Paul Hardwick shared, “I am thrilled to have someone of Tracy’s experience and expertise join our Fred Olsen Travel team. She will be a great asset in continuing to drive margins, profitability, and revenue across our business.”
Such leadership excellence is projected to usher in a new era of efficiency and effectiveness in the company’s commercial operations.
Market Positioning and Growth
With Clenshaw at the helm, Fred Olsen Travel aims to enhance its strategic positioning within the market significantly.
The focus is on robust market expansion, achieved by leveraging existing strengths and exploring new opportunities for business growth.
Clenshaw’s proven expertise in market positioning is seen as a critical component for achieving these goals.
Vision for the Future
Tracy Clenshaw’s appointment is a forward-thinking move designed to carry Fred Olsen Travel into the future with renewed vigour.
Her strategic vision and robust leadership skills are expected to play a pivotal role in shaping the firm’s future.
Her established reputation for success and innovative approach aligns perfectly with Fred Olsen Travel’s ethos and ambitions.
Conclusion
Fred Olsen Travel’s decision to bring Tracy Clenshaw on board marks a significant step towards strengthening its commercial leadership and achieving strategic goals.
With a clear focus on growth and market expansion, the company is poised for success under Clenshaw’s guidance.
The appointment of Tracy Clenshaw as head of commercial signals a transformative approach for Fred Olsen Travel.
Her leadership is expected to support the company’s growth ambitions effectively, bringing enhanced market positioning and strategic partnerships to the forefront.
