AmaWaterways is set to revolutionise river cruising by venturing into Colombia, led by Business Development Manager Jayne Lambert.
Focusing on unique offerings and robust agent support, Lambert is at the forefront of driving growth and innovation within the industry.
AmaWaterways Business Development Manager, Jayne Lambert, explains how her role has evolved, focusing on equipping trade partners with essential tools and support. The shift towards flexible workspaces has transformed agent operations, necessitating more targeted training, marketing, and event support. The emphasis now lies on meaningful exchanges rather than sheer volume of meetings, ensuring each interaction delivers tailored assistance, from training initiatives to marketing strategies, aligned with individual partner needs.
Lambert highlights the exciting developments at AmaWaterways, including new river cruises in Colombia, the introduction of new ships, and fresh itineraries. The company prides itself on distinguishing features such as an innovative wellness programme, immersive excursions, and exquisite dining experiences. Each guest is promised a uniquely luxurious journey characterised by personalised service. These elements are consistently communicated to partners to ensure a comprehensive understanding of AmaWaterways’ unique offerings.
Recognising the importance of familiarisation (fam) trips, AmaWaterways remains committed to providing firsthand experience to agents. These trips are vital in deepening understanding of their products, aiding agents in delivering informed recommendations to clients.
Through Facebook groups, monthly newsletters, and regular webinars, AmaWaterways maintains a steady stream of communication. This strategy guarantees that agents remain up-to-date with all developments, fostering a robust marketing approach.
This evolution includes crafting strategies that are responsive to partner needs while maintaining commercial viability. Lambert notes that success is achieved through building strong, tailored relationships that prioritise mutual growth and understanding.
As AmaWaterways expands its offerings and strengthens its agent relationships, Lambert foresees sustained growth in luxury river cruise sales. The approach focuses on enhancing agent knowledge and customer satisfaction.
AmaWaterways, under the strategic guidance of professionals like Jayne Lambert, is poised for continued success in the evolving cruise industry. Key initiatives emphasise bespoke agent support, innovative offerings, and strategic nurturing of partner relationships.
AmaWaterways continues to navigate the evolving cruise landscape with an emphasis on innovative offerings and strategic partnerships.
Under the leadership of figures like Lambert, the firm is well-positioned to meet the challenges of the future while expanding its luxury river cruise market. The focus remains on personalised, high-quality experiences for both agents and customers.
