The introduction of ‘Cruise and Stay’ holidays marks a significant development in Gold Medal’s offerings.
- Gold Medal’s new brochure for Florida includes dedicated sections for cruise and stay holidays.
- The initiative follows significant growth in the Florida sector, contributing 18% to the brand’s growth.
- Universal Epic Universe fam trip opportunities available for participating agents.
- Agents are incentivised with potential trips to Universal’s new theme park in 2025.
Gold Medal has unveiled a new section within its Florida Parks & Beaches 2024-25 brochure, focusing specifically on ‘Cruise and Stay’ holidays. This strategic initiative seeks to expand on the growing interest in combining cruise experiences with traditional vacations in Florida, a move that aligns with the increasing consumer demand for diversified travel options.
The addition to the brochure comes on the heels of a notable 36% year-over-year growth experienced by the sister brand, Cruise Plus, where Florida alone represents an impressive 18% share of this expansion. This growth underscores the enduring popularity of Florida as a destination and highlights its capacity to draw significant market interest from global travellers.
In collaboration with Universal Orlando Resort and prominent airlines such as Virgin Atlantic and Delta Air Lines, Gold Medal will offer six travel agents a coveted spot on an educational fam trip to the eagerly awaited Universal Epic Universe. This highly anticipated new theme park, set to open its doors in 2025, promises to deliver a groundbreaking, multi-sensory experience that will set new standards in theme park innovation.
Travel agents are encouraged to participate by registering Florida package bookings with Gold Medal before November 21. Those who do will be entered into a selection process that awards five spots based on registrations, with an additional wildcard entry available. This opportunity not only benefits the agents but also serves to amplify the reach and appeal of Gold Medal’s diverse portfolio to potential customers.
Head of long-haul product, Deborah Wadhams, emphasises the timeliness of the new brochure’s launch, stating that it aims to inspire both agents and their clients. She notes an increase in the average booking value, with over 25% of current bookings being made for dates beyond the current range, further indicating the persistent demand for Florida vacations.
The introduction of ‘Cruise and Stay’ in the Gold Medal Florida brochure highlights the brand’s commitment to innovation and growth.
