A notable investment has been secured by a platform dedicated to enhancing local tourism, aiming to expand its reach and capabilities.
- Lovetovisit, established in 2021, has raised £3.2 million in venture capital to advance its mission.
- Founded by Georgia and Alice Aubrey, alongside Fed Pereira, the platform caters to a growing community of over 3.2 million users.
- The company has achieved a significant turnover of £7.4 million, offering more than 2,700 experiences.
- This funding, led by prominent investors, will support the platform’s ambitions to scale and innovate in the tourism sector.
A company focusing on local tourism has successfully secured a £3.2 million investment to support its growth and development. Lovetovisit, founded in 2021 by twin sisters Georgia and Alice Aubrey, alongside tourism expert Fed Pereira, aims to enhance the accessibility and booking of local attractions and events. The platform has achieved a substantial turnover of £7.4 million since its inception, listing over 2,700 activities and boasting a user community exceeding 3.2 million individuals.
The recent funding round was led by Venrex and Redrice Ventures, with additional support from Active Partners, Velocity Partners, and several business angels. This investment is geared towards expanding Lovetovisit’s mission, highlighting the industry’s confidence in the platform’s potential to innovate within the tourism space.
Chief Executive Fed Pereira has stated, “We’re in the business of helping people find fun and memorable ways to spend time with family and friends. Even when incomes are stretched, people still prioritise and treasure those moments.” This user-centric approach emphasises the platform’s commitment to providing enjoyable and memorable experiences, with a pledge of offering the best possible prices for its services.
Lovetovisit’s leaders, who share a background in tourism marketing, were inspired to develop this platform due to challenges consumers faced in finding and booking local activities. The co-founders’ previous experience at Pereira’s tourism marketing agency has been instrumental in shaping the platform’s user-friendly design and functionality.
The platform’s inventive technology aims to offer a seamless booking experience for both locals and tourists throughout the UK, with plans to extend services internationally. “Having such well-respected investors on board as we double down on our mission to scale domestic tourism in the UK and internationally is a wonderful endorsement of what we’ve built to date and will provide the fuel needed to realise our ambitions over the coming years,” Pereira added.
The strategic investment strengthens Lovetovisit’s position and paves the way for further innovation and expansion in the tourism industry.
