Celebrating ten years of luxury eco-tourism on the Outer Islands, Blue Safari Seychelles has unveiled a refreshed brand identity, complete with a striking new logo and an innovative website, as it deepens its commitment to sustainable travel and environmental conservation. Known for pioneering experiential travel, Blue Safari Seychelles invites guests to explore its unique take on luxury island adventures across Alphonse, Cosmoledo, Astove, and the Amirante Islands with a bold new look.
The refreshed logo, a creative fusion of ‘B’ and ‘S,’ symbolises the interconnectedness of the islands Blue Safari operates on, embodying each location’s unique character. This thoughtful rebranding illustrates the company’s promise to protect and preserve the untouched landscapes of the Seychelles’ Outer Islands. The new design is more than a logo; it’s an invitation for guests to engage with the islands through their own lens, whether they see a footprint, a seashell, or even a seahorse—capturing a spirit of discovery and connection.
Launching alongside the logo is Blue Safari Seychelles’ redesigned website, offering a digital journey as vibrant and immersive as the islands themselves. The new site captures the essence of the Outer Islands, guiding travellers through Blue Safari’s diverse offerings, from luxury accommodations and sustainable dining experiences to extraordinary encounters with marine wildlife. Each page is crafted to draw visitors into the wonders of the Seychelles, making the website a gateway to these remote, pristine locations.
Keith Rose-Innes, Managing Director of Blue Safari Seychelles, shared his vision for the brand’s evolution: “Our new logo embodies the spirit of Blue Safari Seychelles and our profound connection to these islands. While we stay true to our founding ethos, this rebranding reflects our continuous commitment to responsible tourism. By adopting regenerative practices, we aim to conserve the natural beauty of the Outer Islands for future generations.”
With a fresh logo and an engaging digital platform, Blue Safari Seychelles is reaffirming its place as a leader in sustainable luxury travel. Embarking on its second decade, the brand remains dedicated to conserving the islands’ ecosystems and delivering unforgettable adventures that celebrate the unparalleled beauty of the Seychelles’ Outer Islands. Through meaningful, immersive experiences, Blue Safari Seychelles is not just showcasing the islands—it’s helping preserve them.
Blue Safari Seychelles is a leader in eco-tourism and luxury travel across the Outer Islands of the Seychelles, including Alphonse, Cosmoledo, Astove, and Amirante. With a strong commitment to sustainability, the company offers personalised island experiences that connect guests with the pristine beauty of these remote locations while prioritising environmental responsibility.
