EasyJet has announced the launch of a new route from London Luton Airport to Tbilisi, Georgia, starting from April 2025.
This new route will provide a direct connection between the UK and the Georgian capital, operating twice a week during the summer season.
New Route Announcement
EasyJet is expanding its network with a new route from Luton to Tbilisi, scheduled to commence in April 2025. These flights will operate twice a week, every Tuesday and Saturday, during the summer season, providing a direct connection between the UK and Georgia for the first time.
This marks an important step as EasyJet continues to increase its destination offerings. Ali Gayward, EasyJet’s UK country manager, stated, “We are delighted to announce a new route to a brand-new destination on our network today, and to be providing unique direct connectivity between the UK and Tbilisi in Georgia from next summer.”
Additional Routes from Europe
In addition to the new Luton-Tbilisi route, EasyJet has also launched new flights to Tbilisi from Geneva and Milan Malpensa. These initiatives underline the airline’s commitment to expanding its European routes and enhancing connectivity.
The addition of these routes supports EasyJet’s strategy to strengthen its presence in key markets and cater to an increasing demand for travel to Georgia. This multi-route expansion offers passengers more options and flexibility when planning their travels.
Tbilisi: A Destination Rich in History
Tbilisi, the capital of Georgia, is noted for its rich blend of history, diverse architecture, and vibrant culture. The city’s picturesque Old Town, historic sulphur baths, and lively arts scene make it a compelling destination for travellers.
EasyJet highlights Tbilisi’s unique appeal, emphasising its combination of historical and contemporary attractions. This new route is expected to attract a range of tourists interested in exploring both the historical and modern facets of the city.
Tourism experts predict that the new flights will boost tourism in Tbilisi, bringing more international visitors to enjoy the city’s cultural and historical landmarks.
Fleet Expansion at Luton
EasyJet has recently added an Airbus A320 aircraft to its Luton base, enhancing its operational capacity. This addition brings the total number of A320 family aircraft at Luton to 25, underscoring the airline’s growth strategy.
The expanded fleet will support EasyJet’s new and existing routes, enabling the airline to offer more frequent and reliable services from Luton. This move is expected to improve the travel experience for passengers and increase EasyJet’s market share in the region.
Competitive Landscape
The launch of EasyJet’s new routes comes at a time when British Airways is also reintroducing services to Tbilisi. Starting March 30, 2025, British Airways will operate flights from Heathrow to Tbilisi four times a week, ending a decade-long hiatus.
The competitive landscape is thus set to become more dynamic, with both airlines vying to capture the interest of travellers to Georgia. This competition is likely to drive improvements in service quality and pricing, benefiting passengers.
Market Implications
The introduction of new routes by EasyJet is expected to have significant market implications, particularly in increasing tourism between the UK and Georgia. Enhanced connectivity will likely stimulate economic activities and cultural exchanges between the two countries.
Moreover, the expansion of EasyJet’s network is a strategic move to cater to the growing demand for international travel. By offering more routes, EasyJet positions itself as a key player in the European aviation market.
Customer Benefits
Passengers will benefit from the increased connectivity and additional travel options provided by EasyJet’s new routes. The bi-weekly flights from Luton to Tbilisi, along with the routes from Geneva and Milan, offer greater flexibility for planning trips.
EasyJet’s expansion is also expected to bring competitive pricing and improved services, enhancing the overall travel experience for customers. Travellers can look forward to exploring Tbilisi with ease and convenience.
The introduction of EasyJet’s new route to Tbilisi marks a significant expansion in their network, offering travellers more choices and improved connectivity.
With competitive dynamics in play, passengers can expect better services and pricing as airlines vie for their attention.
