Sir Richard Branson’s Virgin Atlantic is set to launch Little Red Live, a series of live in-flight entertainment slots at 30,000 feet, for some of its passengers travelling on the Virgin Atlantic Little Red domestic service.
Passengers on selected Little Red flights from London Heathrow to Edinburgh and Manchester will be treated to exclusive live music and comedy sets from some of the rising stars in entertainment.
Little Red Live will be launched with a series of stand-up gigs during the popular Edinburgh Fringe Festival. Virgin Atlantic will also be bringing Little Red to the Fringe, with the sponsorship of Venue150 @ EICC, one of the festival’s largest venues. Then, in September, Little Red Live will launch a series of secret acoustic music gigs, honouring Scotland and Manchester’s rich music scenes.
Little Red service flies from London Heathrow six times daily to Edinburgh, three times daily to Aberdeen, as well as four daily round-trips between Manchester and Heathrow.
The Little Red LIVE line-up will be announced during August on Virgin Atlantic’s facebook and twitter channels, but the flight details will remain a secret, making it a unique and surprising experience for passengers.
Besides entertainment, Little Red will offer Virgin Atlantic’s customer service, including a free checked-in baggage allowance of 23kg, free carriage of sports equipment, pre-assigned seating, complimentary snacks and drinks and also hot breakfasts on early morning flights. Tyrrells will provide special Little Red ‘Plane crisps’ made from miniature potatoes, Bacardi Martini will provide a variety of exclusive miniature spirits, and Scotland’s favourite soft drink, Irn Bru, will be available on flights to and from Scotland.
Sir Richard Branson, Virgin Atlantic founder and president, said, ‘We launched Virgin Atlantic Little Red to shake up domestic flying in the UK and this latest activity highlights why our customer service is second to none. In true Virgin Atlantic spirit we’re doing something a little different and providing our passengers with a line-up of gigs to ensure we offer a truly unforgettable flying experience on Little Red.’
